Electric two wheeler makers learning to survive without subsidy: SMEV

Mass segment electric two-wheeler makers are learning to "live without government support" as FAME II scheme to promote electric mobility has not met its objective, according to industry body SMEV.

| Updated on: 06 Jan 2020, 11:54 AM
Follow us on:
Follow us on:
Image used for representational purpose.
Image used for representational purpose.

The Society of Manufacturers of Electric Vehicle (SMEV) said after getting a "shock" when FAME II was implemented from April 1, 2019, the industry has devised ways to keep afloat by selling low to mid-speed vehicles, which don't qualify for incentives at heavy discount but incurring losses in the process.

"Industry got a big shock when FAME II started. People are now learning to survive without government assistance to some extent at least. The result of this is that subsidised vehicle sales have dropped drastically but industry sales has not dropped," SMEV Director General Sohinder Gill told PTI.

He was responding to a query on the impact of FAME II on the electric two-wheeler market.

Gill further said, "If it was only customer-incentivised vehicles (under FAME II), the industry would have totally collapsed."

As per SMEV data, sales of FAME II qualified electric two-wheelers in April-December 2019 period stood at just 3,000 units as against 48,671 units in the year-ago period when FAME I was in place, a decline of 93.84 per cent.

On the other hand, as per industry estimates, non-subsidised electric two-wheeler sales stood at 49,000 units during the period as compared to around 10,000 units in the year-ago period when FAME I was in place.

"What happened was that many players came with alternate products and models and tried to make some business out of it. Prices of subsidised products have become very high so the industry had to resort again to bring mid- and entry-level products to get volumes with heavy discounts," he added.

Gill said many companies are now making more losses than earlier.

Expressing similar views, Hero Electric Managing Director Naveen Munjal said that technically one year has almost been "wiped out from our balance sheet" and the company is only going ahead as it makes senses "in the long run and in the bigger scheme of things but we are bleeding in the process".

Pointing out that FAME II hasn't met its objective, Gill said, "Market should have shifted towards higher speed and greater performance, which has not happened."

He further said, "In the current avatar of FAME II, you will find volumes (for incentivised electric two-wheelers) very very low."

Gill, however, expressed optimism that from next year onwards volumes will start coming back in a much better way "not because of government incentives" but due to the business models that companies have pursued such as focussing on low- and mid-range models, and B2B deliveries.

He said the government needs to have a rework on FAME II, especially eligibility criteria based on range and battery power while also relaxing localisation level, which will be 75 per cent from March this year, up from 50 per cent since March 1, 2019.

"Internal combustion engine vehicles, even after 40-50 years have not reached 75-80 per cent localisation. So in electric mobility they expect that 75 per cent must be localised from March 1, 2020," Gill lamented.

He cautioned that if "FAME II is not reworked, industry will bottom out".

"They will still get volumes but subsidised products will be very less. The market will continue to sell products, which are liked by customers which are low- and mid-speed range," he said.

First Published Date: 06 Jan 2020, 10:24 AM IST
Shopping Bag Shop Now
5% OFF
Godrej aer O – Hanging Car Air Freshener | Car Accessories | Cool Aqua (7.5g)
Rs. 94 Rs. 99
70% OFF
VENO Portable High Power 2 in 1 Car Vacuum Cleaner | USB Rechargeable Wireless Handheld Car Vacuum Cleaner Traveling, Camping Reusable and Sustainable (2 in 1 Vacuum Cleaner)
Rs. 899 Rs. 2,999
65% OFF
Ambrane 38W Fast Car Charger with Dual Output, Quick Charge 3.0 and Power Delivery, Type-C & USB Port, Wide Compatibility for Smart Phones (RAAP C38 A, Black)
Rs. 349 Rs. 999
5% OFF
Godrej aer O – Hanging Car Air Freshener | Car Accessories | Musk After Smoke (7.5g)
Rs. 94 Rs. 99

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.