Long rides found renewed passion with Royal Enfield after Meghdoot. But, whether it has been Enfield's current most popular bikes Classic 350, Bullet 350 and Meteor 350 or the most fearsome ones, which include Continent GT 650 and Interceptor 650, Enfield in India remained unchallenged.
as 1901, with the motto "made Like a gun." With the advent of capitalism, Eicher Motors, an Indian multinational company, bought Royal Enfield in 1994, which was earlier British. This foray sought fortune for the company, as it laid down the foundation for modernisation.
The challenges were many, primarily losing out on the existing brand value, which was concretised on the classic bullet platform. Redesigning the bullet was like modernising the relic of the past with a cast iron engine and the distant gears. It was not earlier than 2006 that the woes of the past were resolved.
Now, new entrants in the Indian market like Triumph and Indian chief were a different challenge for Royal Enfield, which was trying to get hold of the international market. But despite the competition, competitive prices put on by Royal Enfield would only let it earn more customers.
The latest add on being, a digital instrument cluster and projector headlamp along with a rear disc brake and ABS, bridged the huge divide which lay between Royal Enfield and the competition while at the same time keeping the classic symbol of "bullet" alive.
Royal Enfield not only catered to the aspirations of people, but it also matured as a brand for the customers seeking masochism to go along with their attitude. Venturing further into merchandise, Royal Enfield has ties with Alpinestars for riding gears which are waterproof. Royal Enfield Bikes Price List (March 2023) in India
| Model Name | Price |
|---|
| Royal Enfield Hunter 350 | ₹ 1.5 - 1.66 Lakhs |
| Royal Enfield Classic 350 | ₹ 1.87 - 2.18 Lakhs |
| Royal Enfield Bullet 350 | ₹ 1.25 - 1.77 Lakhs |
| Royal Enfield Continental GT 650 | ₹ 2.88 - 3.2 Lakhs |
| Royal Enfield Himalayan | ₹ 1.87 - 2.94 Lakhs |
| Royal Enfield Interceptor 650 | ₹ 2.48 - 3.04 Lakhs |
| Royal Enfield Super Meteor 650 | ₹ 3.49 - 3.79 Lakhs |
| Royal Enfield Shotgun 650 | ₹ 3.25 Lakhs |
| Royal Enfield Scram 411 | ₹ 2.03 - 2.08 Lakhs |
| Royal Enfield Meteor 350 | ₹ 1.76 - 2.08 Lakhs |
