Hero MotoCorp & Harley-Davidson to expand partnership with new models: Reports

The premium motorcycle market in India is expanding, and Harley-Davidson executives have expressed their satisfaction with the joint venture with Hero
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Harley-Davidson X440
Co-developed with Hero MotoCorp, Harley-Davidson X440 will take on rivals like Royal Enfield Classic 350 and Meteor 350, Honda H’ness CB350 and even the Bajaj Triumph 400 twins.
Harley-Davidson X440
Co-developed with Hero MotoCorp, Harley-Davidson X440 will take on rivals like Royal Enfield Classic 350 and Meteor 350, Honda H’ness CB350 and even the Bajaj Triumph 400 twins.

Hero MotoCorp and Harley-Davidson Inc. are set to expand their partnership by introducing more Harley-Davidson models to India, driven by the tremendous success of the X-440, a report by ET stated. The companies are nearing an agreement to extend their existing collaboration beyond the current single model.

The report suggested that the expansion could also involve manufacturing Harley-Davidson models in India for export to other markets. A formal announcement regarding the partnership extension is expected within weeks, the report added.

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The premium motorcycle market in India is on the rise, and Harley-Davidson executives are pleased with their partnership with Hero MotoCorp. Hero MotoCorp currently produces the X-440 range at its Neemrana facility in Rajasthan. Priced at around 2.4 lakh, the X-440 was the inaugural product developed through this collaboration between Hero MotoCorp and Harley-Davidson.

In addition to the X-440, Hero MotoCorp and Harley-Davidson opened bookings last month for the 2024 models of the Street Glide and Road Glide in India. According to the company, these new motorcycles are anticipated to be more powerful, lighter, and more dynamic, featuring all-new visual design elements.

Also Read : 2024 Harley-Davidson premium motorcycle range launched, priced from 13.4 lakh

The partnership between Hero MotoCorp and Harley-Davidson began with a licensing agreement in October 2020. This agreement granted Hero MotoCorp the rights to produce the Harley-Davidson X-440 model in India, along with the rights to distribute and maintain Harley-Davidson motorcycles, parts, accessories, and merchandise. These offerings are accessible through both exclusive Harley-Davidson dealerships and Hero MotoCorp's established dealership network in India.

Hero MotoCorp also offers its own version of the X-440 under the Mavrick brand. In the previous financial year, the company sold 14,837 units of the X-440 and Mavrick models combined. This achievement positioned Hero MotoCorp as the third-largest seller of motorcycles in the premium segment (with engine capacities between 350cc and 500cc) in India, following Bajaj Auto and Royal Enfield.

First Published Date: 23 May 2024, 12:36 PM IST
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