Maruti Suzuki losing market share as hatchbacks and sedans lose space to SUVs

Maruti Suzuki seems to be losing market share constantly as the demands for hatchbacks and sedans are shrinking to SUVs and MPVs. Despite the biggest automaker of India being far away from being dethroned from its pole position that it has been holding for decades, has witnessed its market share shrinking to 43 per cent in the last fiscal, which is close to the automaker's FY14 market share of 42 per cent. Maruti Suzuki has lost more than eight per cent of market shares in the last three financial years, from 51 per cent registered in FY20.

By: HT Auto Desk
| Written By: Mainak Das
| Updated on: 21 Apr 2022, 13:23 PM
Follow us on:
Follow us on:
Despite the rise in demand for SUVs, India's biggest carmaker Maruti Suzuki is majorly reliant on small cars. (MINT_PRINT)
Despite the rise in demand for SUVs, India's biggest carmaker Maruti Suzuki is majorly reliant on small cars.

Also Read : Maruti Suzuki hikes prices of cars again for fifth time since January 2021

The Indian passenger vehicle market is witnessing a rapid change in terms of the vehicle preference of consumers. Utility vehicles including SUVs, crossovers and MPVs are finding an increasing footprint in the country, which is shrinking the hatchback and sedans' market share. Once known as the small car market, the Indian automobile space has changed drastically over the last few years.

The automakers that have been focusing on utility vehicle segments have been faring well in the Indian market. For example, Kia which solely focuses on the UV segment in India acquired more than six per cent market share in just three years of operations in the country. Tata Motors has witnessed its market share going up more than 12 per cent in FY22 from 6.8 per cent in FY19. Maruti Suzuki on the other hand is still majorly dependent on small car sales. The automaker has only four UVs in its portfolio - Vitara Brezza, Ertiga, XL6 and S-Cross.

Also check these Cars

Find more Cars
Maruti Suzuki Alto (HT Auto photo)
₹ 3.15 - 4.82 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Explore your Vehicle
Kia Seltos (HT Auto photo)
₹ 10.90 - 20.30 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Maruti Suzuki Ertiga (HT Auto photo)
₹ 8.35 - 12.79 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Maruti Suzuki Brezza (HT Auto photo)
₹ 8.29 - 14.14 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Maruti Suzuki Grand Vitara (HT Auto photo)
₹ 10.70 - 19.95 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Maruti Suzuki Ytb (HT Auto photo)
₹ 7 - 11 Lakhs* *Expected Price
View Details

The Vitara Brezza once used to dominate the compact SUV segment but lack of product innovation and rising competition from rival brands have made matters tougher.

Speaking about Maruti Suzuki's market share slump, automotive and brand strategy expert Avik Chattopadhyay said that, Maruti Suzuki is losing out due to some key reasons. These are having no SUV portfolio, no excitement in the entry-level segment in terms of design and energy variants, and no further differentiation or edge over competition in service standards and reach. He also mentioned that Maruti Suzuki's image has corroded for not being seen as a high-tech or innovative brand anymore.

FY22 witnessed the utility vehicle segment registering more sales than the cumulative figure of hatchbacks and sedans for the first time in the country. While other automakers relied on bringing in new utility vehicles to increase their sales and market share, Maruti Suzuki did nothing as such. It didn't launch any new product in the segment, which affected its sales in the segment. Also, the rival automakers made it more difficult for Maruti Suzuki by launching new products and opting for an aggressive pricing strategy. The problem for the automaker has been compounded as Maruti Suzuki has not revealed any specific product strategy to counter the mounting pressure in the UV segment.

First Published Date: 21 Apr 2022, 09:57 AM IST
Shopping Bag Shop Now
74% OFF
IDELLA Car Duster, Extendable Long Handle Microfiber Car Duster Exterior Scratch Free Car Cleaning Tool, Car Dust Brush for Truck, Pickup, SUV, RV, Motorcycle, Vehicles Cleaning,(Multicolor)
Rs. 238 Rs. 899
55% OFF
Antson Portable High Power 2 in 1 Car Vacuum Cleaner | USB Rechargeable Wireless Handheld Car Vacuum Cleaner Traveling, Camping Reusable and Sustainable, Portable,Rechargeable Vacuum (2 in 1)
Rs. 899 Rs. 1,999
74% OFF
Microfiber Car Cleaning Soft Brush Ideal as Mop Duster, Washing Brush with Long Handle, Dust Cleaner Car Wash Brush with Handle, Soft Brush Scratch Free, Cleaning Dashboard Curved Design - Grey
Rs. 389 Rs. 1,499
1% OFF
GOODAIR Clear Car Windshield Enhancer | Classic |12 Tablets
Rs. 295 Rs. 299

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
Powered by: Acko Logo
Please be noted that any information provided herein above will be received by Acko General Insurance Limited (“Acko”). By mentioning the above information, you agree to provide these details and information to Acko.
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.