Jaguar signs up for new era of Formula E
- Tata-owned JLR announced in February an electrification strategy, called Reimagine, under which Jaguar would be a fully electric luxury brand from 2025.
- Jaguar confirmed its long-term future in the all-electric Formula E series on Thursday.
Jaguar confirmed its long-term future in the all-electric Formula E series on Thursday, with the new Gen3 era set to start next year.
Jaguar's Sam Bird is leading the drivers' championship ahead of two home races in London this weekend -- the British marque's first race on home soil since leaving Formula One at the end of 2004.
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The next generation of cars will be lighter and more powerful, as well as showcasing fast-charging technology.
Jaguar Land Rover chief executive Thierry Bollore said Formula E was "proving to be the perfect environment to design, collaborate, test and develop new sustainable technologies at pace".
"Jaguar Racing will not only play a role in the renaissance of Jaguar as a pure-electric luxury brand, but across the entire electrified Jaguar Land Rover ecosystem," he added in a statement.
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Tata-owned JLR announced in February an electrification strategy, called Reimagine, under which Jaguar would be a fully electric luxury brand from 2025.