Urus is set to be Lamborghini's bestseller,  sells 16,000 units in four years

Lamborghini Urus is one of the most successful cars from the Italian supercar manufacturer. It's been four years, Lamborghini has launched its Urus SUV that changed the course of the automaker. The SUV has been so successful that it sold 16,000 units in four years since its inception.

By: HT Auto Desk
| Updated on: 04 Dec 2021, 11:29 AM
Follow us on:
Follow us on:
Urus has propelled Lamborghini sales, not just in India but the world over.
Urus has propelled Lamborghini sales, not just in India but the world over.

Also Read : Man spent money meant for Covid relief to buy Lamborghini Urus, faces jail time

Lamborghini launched the Urus SUV on 4th December 2017, as the third model in the brand's portfolio next to Huracan and Aventador. Lamborghini Urus even broke the record of Gallardo that sold 14,022 units across all variants between 2004 and 2014. Also, Lamborghini Urus SUV is on the way to surpassing the accumulative sales of Huracan, which is still in business since 2014.

In short, the luxury SUV is all set to become the Italian car major's bestselling model ever. As the automaker reveals another interesting fact, 85 per cent of the Lamborghini Urus buyers are new to the brand. This is clearly helping the automaker to expand its consumer base.

Also check these Cars

Find more Cars
Lamborghini Urus S (HT Auto photo)
₹ 4.18 Cr* *Ex-showroom price
Add to compare
Explore your Vehicle
Lamborghini Urus Performante (HT Auto photo)
₹ 4.22 Cr* *Ex-showroom price
Add to compare
Lamborghini Revuelto (HT Auto photo)
₹ 8.89 Cr* *Ex-showroom price
Add to compare
Lamborghini Huracan Evo (HT Auto photo)
₹ 3.22 - 3.73 Cr* *Ex-showroom price
Add to compare
Check latest offers
Mahindra Thar (HT Auto photo)
₹ 10.98 - 16.94 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Tata Nexon (HT Auto photo)
₹ 8.10 - 13 Lakhs* *Ex-showroom price
Add to compare
Check latest offers

The demand for Urus is so high, that Lamborghini has doubled the Sant’Agata Bolognese plant premises from 80,000 to 160,000 square meters and created a new production facility, paint shop, office building, logistic warehouse, test track, a second trigeneration plant, and energy hub. Also, it hired more than 700 employees as well.

Lamborghini has revealed that Urus has brought 40 per cent growth in the automaker's profitability in 2018. In 2018, the auto supercar brand had a turnover of 1.415 billion euro, which increased to 1.81 billion euro in 2019. In 2020, despite the pandemic shock and global economic meltdown, Lamborghini witnessed a hike of 1.61 billion euro in profit from the 2018 level.

Lamborghini is now working on a facelift version of Urus that is likely to come with a plug-in hybrid powertrain. There will be a higher performance-focused variant as well.

Lamborghini Urus is powered by a twin-turbo 4.0-litre V8 engine that is capable of churning out 650 PS of power and 850 Nm of torque. Urus is one of the fastest ICE-powered SUVs, with the capability to accelerate from 0-100 kmph in 3.6 seconds and reach a top speed of 305 kmph.

First Published Date: 04 Dec 2021, 11:29 AM IST
Shopping Bag Shop Now
74% OFF
Microfiber Car Cleaning Soft Brush Ideal as Mop Duster, Washing Brush with Long Handle, Dust Cleaner Car Wash Brush with Handle, Soft Brush Scratch Free, Cleaning Dashboard Curved Design - Grey
Rs. 389 Rs. 1,499
64% OFF
Antson Portable High Power 2 in 1 Car Vacuum Cleaner | USB Rechargeable Wireless Handheld Car Vacuum Cleaner Traveling, Camping Reusable and Sustainable, Portable,Rechargeable Vacuum (2 in 1)
Rs. 699 Rs. 1,939
1% OFF
GOODAIR Clear Car Windshield Enhancer | Classic |12 Tablets
Rs. 295 Rs. 299
SHAYONAM Dent Removal Kit - Powerful Car Dent Repair Kit - Suction Cup Dent Puller Handle Lifter and Dent Repair Puller for Car Body Dent, Glass, Tiles and Mirror (Plastic)
Rs. 399

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
Powered by: Acko Logo
Please be noted that any information provided herein above will be received by Acko General Insurance Limited (“Acko”). By mentioning the above information, you agree to provide these details and information to Acko.
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.