Ford won’t follow nemesis GM, will continue using Apple CarPlay and Android Auto

  • Ford doesn't believe there is a significant money-making opportunity in selling infotainment content as General Motors plans.
Ford doesn't believe there is a significant money-making opportunity in selling infotainment content as General Motors plans.
Ford doesn't believe there is a significant money-making opportunity in selling infotainment content as General Motors plans.

Ford has decided not to monetise the infotainment content as its arch-rival General Motors. The US automaker has cleared that it will follow in the footsteps of GM in ditching Apple CarPlay and Android Auto in favour of an in-house developed infotainment software that will sell content to the users. Ford believes that there is not a significant money-making opportunity in selling infotainment content like General Motors.

Ford CEO Jim Farley has said in an interaction with The Wall Street Journal that there are two camps in the software car OEMs. In one group, there is Tesla and others like GM. However, Ford is the other group, he claimed. "I think the first three shippable software content that will be cool for customers is not the interior digital experience. The interior has to be really well done, but in terms of content, we kind of lost that battle ten years ago. So get real with it because you’re not going to make a ton of money on the content inside the vehicle; it’s going to be safety/security, partial autonomy, and productivity in our eyes," Farley added.

Also check these Cars

Find more Cars
Ford Mustang Mach E (HT Auto photo)
UPCOMING
₹ 70 Lakhs
Alert Me When Launched
Kia Ev6 (HT Auto photo)
BatteryCapacity Icon77.4 kWh Range Icon708 km
₹ 60.95 - 65.95 Lakhs
Compare
View Offers
Volvo Xc60 (HT Auto photo)
Engine Icon1969 cc FuelType IconMultiple
₹ 68.90 Lakhs
Compare
Mercedes-benz Eqa (HT Auto photo)
UPCOMING
BatteryCapacity Icon66.5 kWh Range Icon426 Km
₹ 60 Lakhs
Alert Me When Launched
Lexus Nx (HT Auto photo)
Engine Icon2494.0 cc FuelType IconMultiple
₹ 67.35 - 74.24 Lakhs
Compare
View Offers
Bmw Ix1 (HT Auto photo)
BatteryCapacity Icon66.4 KWh Range Icon440 Km
₹ 66.90 Lakhs
Compare

Also Read : Tesla FSD V12 to be an end-to-end AI with major improvements, claims Elon Musk

General Motors announced a few days ago that it would start selling infotainment content to users in a bid to churn more revenue. In this process, the US auto major decided to ditch Apple CarPlay and Android Auto and develop its own in-house infotainment software to support selling the content.

This software is also claimed to collect and analyze customer data and sell them service subscriptions, potentially unlocking a huge revenue stream. However, the Ford boss believes there isn't enough money-churning opportunity inside a vehicle. He also said that 70 per cent of Ford's customers in the US are Apple iPhone users, which is another key reason why the automaker wants to stick to Apple CarPlay alongside Android Auto.

First Published Date: 09 May 2023, 10:44 AM IST
NEXT ARTICLE BEGINS

Check Latest Offers

Please provide your details to get Personalized Offers

Choose city
+91 | Choose city
Choose city

Want to get the best price for your existing car?

Powered by: Spinny Logo
By clicking "View Offers" you Agree to our Terms and Privacy Policy
Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.