Stellantis sees 27 per cent drop in Q3 sales, eyes newer models to boost growth

Stellantis revised its 2024 operating margin forecast to 5.5-7 per cent due to challenges in the global car market and increased competition from Chin
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Stellantis car sales
Stellantis says it delivered a fifth fewer vehicles than it did in the same quarter last year. FILE PHOTO: General view of the Franco-Italian automaker Stellantis headquarter, in Turin, Italy (REUTERS)
Stellantis car sales
Stellantis says it delivered a fifth fewer vehicles than it did in the same quarter last year. FILE PHOTO: General view of the Franco-Italian automaker Stellantis headquarter, in Turin, Italy

Stellantis, the carmaker which owns the Jeep, Peugeot and Fiat brands, said Thursday that its sales fell 27 percent in the third quarter because of market difficulties in North America.

The group said it had trouble getting through stocks of vehicles in the United States and had been hit in Europe by the transition to new generation vehicles, with delays for new car launches, including the Citroen C3 and C3 Aircross.

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It said it delivered a fifth fewer vehicles than it did in the same quarter last year, also blaming "production gaps in several models as a global product transition begins... and headwinds from a challenging European market environment."

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In North America its revenues collapsed by 42 percent to $13.47 billion because of a fall in sales and price cuts to clear its stock of vehicles.

But new finance chief Doug Ostermann said that while the "performance is below our potential", the company was pleased how they had "reduced meaningfully" their US stocks and "are on track for year-end targets".

Investors appeared to be pleased with that message, with Stellantis shares up over three percent in pre-market trading.

Analyst Marc Lavaud at asset manager Oddo BHF said that the figures were in line with expectations and the market had already been expecting "very weak sales" in the quarter.

The bright spot was the 14 percent rise in sales in Latin America, driven by strong demand in Brazil and Argentina, Stellantis said.

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The group is counting on bouncing back as sales mount from some 20 new vehicles launched this year, including the new Peugeot 3008 -- which it said has 75,000 orders. It has also debuted a line of lower priced electric cars in Europe with Chinese partner Leapmotor.

A new wave of vehicles in North America are also to come on line soon with the Jeep Wagoneer S and a new electric version of the Ram 1500 pickup.

Stellantis -- which has a vast stable of 15 car brands -- has hit a rough patch after years of record profits after its foundation in 2021 with the merger of PSA (Peugeot-Citroen) and FCA (Fiat-Chrysler).

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In September it lowered its predictions for its operating margins from double figures to 5.5 to 7 percent for 2024 due what it called a "deterioration" in the global car market and rising Chinese competition.

But Ostermann confirmed on Thursday Stellantis's 2024 outlook and indicated that management intends to pay dividends to shareholders next year.

"We're going to be talking with the board about the right level of dividends next year," he said.

The carmaker separately indicated that it had completed its planned 7.7-billion-euro ($8.4 billion) 2024 share buyback programme in October.

Since last month Stellantis has announced the arrival of several new marketing executives as it tries to rev up its performance and that its long-time chief executive Carlos Tavares will retire in 2026.

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First Published Date: 06 Nov 2024, 09:51 AM IST
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