China's Great Wall plans new electric, smart vehicle brand, say sources

Great Wall is looking at mounting a challenge to the likes of Tesla and local EV players.
By : Reuters
| Updated on: 11 Dec 2020, 10:12 AM
China's Great Wall Motor plans to launch a new standalone brand for electric and smart vehicles. (File photo)
China's Great Wall Motor plans to launch a new standalone brand for electric and smart vehicles. (File photo)
China's Great Wall Motor plans to launch a new standalone brand for electric and smart vehicles. (File photo)
China's Great Wall Motor plans to launch a new standalone brand for electric and smart vehicles. (File photo)

China's Great Wall Motor plans to launch a new standalone brand for electric and smart vehicles, sources familiar with the plan said, as automakers in world's biggest car market pursue growth in the new segment.

Inspired by the market success of electric vehicle leader Tesla Inc, as well as Chinese startups Nio Inc, Li Auto and Xpeng Inc, several Chinese automakers this year announced plans for new electric brands, mostly to offer more expensive products than their mass-market lines.

Similar Cars

Find More Cars
Hyundai Kona Electric (HT Auto photo)
Hyundai Kona Electric
cc | Electric | Automatic
₹23.79 - 23.98 Lakhs**Ex-showroom price
Kia Sonet (HT Auto photo)
Kia Sonet
1197 cc | Petrol | Manual | 18.4 kmpl
₹6.79 - 13.55 Lakhs**Ex-showroom price
Maruti Suzuki Dzire (HT Auto photo)
Maruti Suzuki Dzire
1197 cc | Petrol | Manual | 23.26 kmpl
₹5.89 - 9.09 Lakhs**Ex-showroom price
Maruti Suzuki Baleno Facelift (HT Auto photo)
Maruti Suzuki Baleno Facelift
1197 cc | Petrol | Manual
₹6.5 - 10 Lakhs**Ex-showroom price
Tata Nexon (HT Auto photo)
Tata Nexon
1199 cc | Petrol | Manual | 17.4 kmpl
₹7 - 13.24 Lakhs**Ex-showroom price

Conventional Chinese automakers such as SAIC Motor , Changan Automobile and GAC are seeking to move their products up the value chain as China's economic planners push new technologies.

Baoding-based Great Wall will launch a new standalone brand, internally coded as "SL project", for electric and smart vehicles, which will be priced higher than existing products, two people, who declined to be named, said.

FOLLOW US:Stay Updated with latest content - Subscribe us on
FOLLOW US:Stay Updated with latest content - Subscribe us on

The new brand, the name of which sources declined to reveal, will include sport utility vehicles (SUV) and sedans, which will be battery electric vehicles or extended range electric vehicles that allow drivers to charge their cars with electricity or gasoline.

Asked about the plan, a Great Wall spokesman said "the big tide has come, we will join the game," without elaborating.

Great Wall currently has the affordable electric Ora brand and is building an EV factory with BMW in China.

To compete with rival Geely, Great Wall has added the P-series pickup truck and off-road SUV models to its range. In the first 11 months, it sold almost a million vehicles.

The new brand is Great Wall's second attempt to crack the premium segment. In 2016, it launched its WEY brand for more upscale models, although it has struggled to generate sales growth.

First Published Date: 10 Dec 2020, 09:15 AM IST
Recommended For You
View All
NEXT ARTICLE BEGINS

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city