First Hero-Harley co-developed motorcycle could launch in India by 2024

A premium motorcycle jointly developed by Hero MotoCorp and Harley-Davidson is likely to hit showrooms in India in the next two years, hinted the homegrown two-wheeler giant's CFO Niranjan Gupta. This launch will be a part of Hero MotoCorp's strategy to strengthen its position in the Indian premium motorcycle market, claims a report by PTI. Hero MotoCorp currently leads the Indian two-wheeler market with its range of 100cc-110cc products. However, the company has always been ambitious about the premium segment. It has been planning to drive in models in the category to bring in further volumes and enhance profitability in the 160cc and above categories.

By: HT Auto Desk
| Updated on: 27 Nov 2022, 14:16 PM
Follow us on:
Follow us on:
Hero MotoCorp is aiming to expand its market share in the premium and profitable motorcycle segment. (Representational image)
Hero MotoCorp is aiming to expand its market share in the premium and profitable motorcycle segment. (Representational image)
Hero MotoCorp is aiming to expand its market share in the premium and profitable motorcycle segment. (Representational image)
Hero MotoCorp is aiming to expand its market share in the premium and profitable motorcycle segment. (Representational image)

Also Read : Hero MotoCorp to hike prices across range from December 1

The upcoming co-developed premium motorcycle will play a crucial role in that strategy. Regarding the upcoming co-developed motorcycle, Gupta said that the company is building a strong pipeline of premium motorcycles and will launch models in this segment yearly. He also said that over the next two-year timeframe, there would be multiple models in both the volume and premium segments. "Over the next two-year timeframe, you will see models which are in the volume segment and the profitable segment of the premium as well, including the platform that we are developing jointly with Harley," Gupta said further. Hero MotoCorp CFO also said that this product strategy would help the company to build market share in the premium segment and boost profitability over the medium term.

The homegrown two-wheeler major joined hands with the iconic American motorcycle brand Harley-Davidson in October 2020, a couple of months after the latter's announcement to exit India operations. This allowed Hero MotoCorp to cash on Harley's brand value and fuel its premium motorcycle dream while also giving Harley-Davidson's dealership and service network in the country a second life.

Similar Products

Find more Bikes
Hero Hf Deluxe (HT Auto photo)
97.2 cc
₹47,385 - 63,425 **Ex-showroom price
Add to compare
Check latest offers
Harley-davidson Harley Davidson 350 (HT Auto photo)
UPCOMING
₹2.5 Lakhs *Expected Price
View Details
Hero Electric Optima La (HT Auto photo)
DISCONTINUED
₹0.47 Lakhs***Last recorded price
Add to compare
View Details
Crayon Motors Crayon Zeez (HT Auto photo)
₹48,000 - 58,000 **Ex-showroom price
Add to compare
Check latest offers
Kabira Mobility Kollegio Plus (HT Auto photo)
₹48,000 - 65,490 **Ex-showroom price
Add to compare
Check latest offers

As part of the partnership agreement, Hero MotoCorp will develop and sell a range of premium motorcycles under the Harley-Davidson brand name in India. The Indian company will also take care of service and parts requirements for the Harley-Davidson motorcycles. Besides that, Hero MotoCorp will also sell the original Harley accessories and general merchandise, riding gear and apparel through a network of brand-exclusive Harley-Davidson dealers and its existing sales network in India as well.

First Published Date: 27 Nov 2022, 14:16 PM IST
Recommended for you
View all
NEXT ARTICLE BEGINS
Shopping Bag Shop Now
50% OFF
SOFTSPUN Microfiber Cloth - 4 pcs - 40x40 cms - 340 GSM Grey- Thick Lint & Streak-Free Multipurpose Cloths - Automotive Microfibre Towels for Car Bike Cleaning Polishing Washing & Detailing
Rs. 299 Rs. 604
73% OFF
pTron Bullet Pro 36W PD Quick Charger, 3 Port Fast Car Charger Adapter - Compatible with All Smartphones & Tablets (Black)
Rs. 349 Rs. 1,299
20% OFF
Involve Your Senses One Musk Organic Car Perfume Bar, Involve Your Senses Strong Fiber Air Freshener to Freshen'up Your Car - IONE01-40 g Car Accessories interior car perfumes and fresheners
Rs. 319 Rs. 399
65% OFF
ELV Car Mount Adjustable Car Phone Holder Universal Long Arm, Windshield for Smartphones - Black
Rs. 348 Rs. 999
13% OFF
Jopasu Car Duster
Rs. 755 Rs. 869
9% OFF
ShineXPro Microfiber Car Cleaning Cloth - OG Soft 500 GSM Extra Large (35x75 CM) Microfiber Cloth for Car and Bike - Suede Edging for Scratchless Drying and Detailing (Pack of 2)
Rs. 499 Rs. 549
13% OFF
Pidilite WD-40, Multipurpose Car care Spray, 420ml Rust Remover, Lubricant, Stain Remover, Powerful Chimney Cleaner, Degreaser, and Bike Chain Cleaner & Chain Lube (341g)
Rs. 325 Rs. 375
68% OFF
ORJILO Super Soft Microfiber Car Duster Exterior with Extendable Handle, Car Brush Duster for Car Cleaning Dusting - Grey
Rs. 319 Rs. 999
65% OFF
Portronics AUTO 12 in-Car Bluetooth Receiver for Handsfree Calling, Music System, Supports All Smartphones (Black)
Rs. 525 Rs. 1,499
61% OFF
HSR Car Accessories in 10PCS/1Set Car Wiper Detergent Effervescent Tablets Washer Auto Windshield Cleaner Glass Wash Cleaning Tablets
Rs. 197 Rs. 499

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city