Toyota to post first profit drop in 2 years as demand cools after big run

Despite an unchanged profit estimate, Toyota faces challenges with a projected profit decline and slowing demand. Hybrids now represent 41 per cent of
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Toyota sales
Recent sales and production figures have indicated a slowdown in sales performance for the Japanese carmaker. (REUTERS)
Toyota sales
Recent sales and production figures have indicated a slowdown in sales performance for the Japanese carmaker.

Toyota Motor is expected to post its first profit drop in two years when it reports second-quarter earnings on Wednesday, signalling cooling demand after a run of robust earnings helped by a consumer shift away from electric vehicles.

The world's largest automaker is nonetheless expected to deliver almost $8 billion in quarterly operating profit, benefiting as drivers in several major markets opt instead for petrol-battery hybrids, which typically command higher profit margins than standard petrol cars.

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Still, recent sales and production figures have indicated a modest slowdown for Toyota. It faced a delivery suspension of two models in the United States and, like global rivals, is dealing with fierce competition in China, the world's biggest auto market and one where demand for EVs has not cooled.

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The Japanese automaker is expected to report a 14 per cent year-on-year operating profit decline in July-September, to 1.2 trillion yen ($7.9 billion), according to the average of nine analyst estimates in an LSEG poll.

That would mark its first profit decrease since the same quarter in 2022. It has already said quarterly global sales shrank four per cent from a year earlier and that output declined seven per cent.

Toyota's strategy to expand its hybrid line-up in the US might make it less exposed to any reduction in EV subsidies or similar potential policy changes in Washington depending on the outcome of this week's US presidential election.

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Hybrids accounted for 41 per cent of Toyota's global sales in July-September, or 1.1 million vehicles, including the luxury Lexus brand, compared to 33 per cent in the same period last year, according to company data.

Among legacy automakers, Toyota is widely considered one of the slowest to embrace EVs. Battery-only electric vehicles made up just 1.5 per cent of its global sales in the first nine months of the year.

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Toyota Chairman Akio Toyoda argued last month that an EV-only future would lead to job losses across the auto industry.

Toyota kept its full-year profit estimate unchanged when it reported earnings for the April-June quarter, forecasting a 20 per cent decline compared to the previous financial year on expected investment in both its strategy and suppliers.

Shares of Toyota are up three per cent so far this year. In US dollar terms, they are up two per cent, compared to a two per cent drop in EV rivalTesla over the same period.

($1 = 152.1200 yen)

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First Published Date: 05 Nov 2024, 09:43 AM IST
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