Tesla disbands US media relations team: Report

Tesla has largely shunned traditional channels to promote its brand and vehicles.The main promotional channel is CEO Elon Musk's Twitter account, which has more than 39 million followers.
By : Reuters
| Updated on: 07 Oct 2020, 10:55 AM
A Tesla badge is displayed on a Model X electric vehicle in San Ramon, California. (Bloomberg)
A Tesla badge is displayed on a Model X electric vehicle in San Ramon, California. (Bloomberg)
A Tesla badge is displayed on a Model X electric vehicle in San Ramon, California. (Bloomberg)
A Tesla badge is displayed on a Model X electric vehicle in San Ramon, California.

Tesla Inc has dissolved its media relations team in the United States, news website Electrek reported on Tuesday, in yet another unconventional move by the world's most valuable automaker.

Reuters could not immediately reach the electric-car maker to verify the development.

Unlike its peers who splurge millions of dollars on advertising and marketing, Tesla has largely shunned traditional channels to promote its brand and vehicles.

Similar Cars

Find More Cars
Tata Tigor Ev (HT Auto photo)
Tata Tigor Ev
Electric | Automatic
₹11.99 - 13.14 Lakhs**Ex-showroom price
Tata Altroz Ev (HT Auto photo)
UPCOMING
Tata Altroz Ev
 
₹12 - 15 Lakhs* *Expected Price
Tata Nexon Ev (HT Auto photo)
Tata Nexon Ev
Electric | Automatic
₹13.99 - 16.85 Lakhs**Ex-showroom price
Mahindra Xuv400 Ev (HT Auto photo)
UPCOMING
Mahindra Xuv400 Ev
 
₹14 - 16 Lakhs* *Expected Price
Tata Nexon Ev Prime (HT Auto photo)
Tata  Nexon Ev Prime
30.2 kWh | Electric | Automatic | 312 Km
₹14.99 - 17.5 Lakhs**Ex-showroom price
Tata Nexon Ev Max (HT Auto photo)
Tata Nexon Ev Max
Electric | Automatic
₹17.74 - 19.24 Lakhs**Ex-showroom price

Its main channel for product promotion is Chief Executive Officer Elon Musk's Twitter account, which has more than 39 million followers. His tweets about new features or future technology are reshared widely on other Twitter accounts and websites.

FOLLOW US:Stay Updated with latest content - Subscribe us on
FOLLOW US:Stay Updated with latest content - Subscribe us on

(Also read | Tesla CEO Elon Musk on verge of pocketing another $3 billion)

Tesla also employs a sales strategy through which it bypasses dealerships and sells directly to consumers.

The company's media relations teams for its European and Asian markets remain in place, the Electrek report said.

First Published Date: 07 Oct 2020, 10:55 AM IST
Recommended For You
View All
NEXT ARTICLE BEGINS

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking VIEW OFFERS you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city