Audi India crosses key one lakh sales milestone in India since debut in 2007
- Audi India first entered India in 2007 with models like A4, Q7 and Q5.
Audi India on Thursday announced it has sold over one lakh cars in the country since making its official debut here back in 2007. The German manufacturer is one of three key players in the Indian luxury car market - apart from Mercedes-Benz and BMW, and despite the luxury car space still being quite small compared to China, the United States and select European markets, Audi has managed to carve a place for itself here.
While Audi cars were present in Indian roads in decades gone by, these were coming in via customs route. Audi India began business operations in the country in 2007 and would go on to sell around 350 units in that particular calendar year. The initial push for the brand came from models like Audi A4 but SUVs like Q3 and Q3 Sportback remain the power player at present. The top-of-the-line SUV models like Q7 and Q8 also hold a place of prominence with the 60 per cent of the company's current portfolio comprising of SUV body type as against sedans. “Reaching the significant milestone of 100,000 Audi cars sold in India is a profound testament to the trust our customers place in the Audi brand," said Balbir Singh Dhillon, Audi India Head, during an interaction with members of the press. "People and their needs are at the center of our universe. This approach to all that we do has earned Audi a special place in the hearts of enthusiasts and customers.
Also check these Vehicles
2995 cc
Petrol
114 kWh
582 Km
Also Read : Audi Q8 facelift SUV touches down in India, priced at ….
Who is buying an Audi? And why?
Dhillon has also highlighted how the profile of Audi customers has evolved through the course of past several years. “At present, 42 per cent of Audi customers in India are under 40 years of age. And 70 per cent are under 50 years of age. Around 11 per cent of Audi India car owners are women," he said, adding that factors such as ‘cutting-edge technology’ and drive quality are among the biggest pull factors for potential customers towards Audi.
But in what was once a tight tussle between the three German luxury carmakers in India, both Mercedes-Benz India and BMW have pulled ahead. When asked of this, Dhillon maintained the focus is on having a robust business model. “We are not in any race. Focus is on having a sustainable business model which is profitable for our dealers and which brings in better cars for our customers," he explained.
Dhillon also admitted that India's luxury car segment remains just one per cent of the overall passenger vehicle (PV) market which also means there is still a lot of potential for growth. “The luxury car market in India is a complex scenario overall. There are many models but (compared to mass-market segment) fewer sales. There are diesel options, petrol options, hybrid options and sportscars too. Our customers want all our cars (in global portfolio) but luxury space still sells around 50,000 units overall."
At present, Audi has a diverse product portfolio and one of the largest electric vehicle (EV) portfolio for any luxury car maker here as well.
Get insights into Upcoming Cars In India, Electric Vehicles, Upcoming Bikes in India and cutting-edge technology transforming the automotive landscape.
