Special editions of Maruti Suzuki Alto, Celerio and WagonR launched

The Maruti Celerio festive edition gets an updated audio system, new seat covers and more such updates.The special edition Maruti Alto and WagonR feature a festive accessory kit which enhances the overall appeal of the cars.Diwali offers on cars are galore with the intention of wooing buyers.
By : HT Auto Desk
| Updated on: 12 Nov 2020, 18:45 PM
The Special edition kit for Maruti Celerio costs ₹25,990.
The Special edition kit for Maruti Celerio costs ₹25,990.
The Special edition kit for Maruti Celerio costs ₹25,990.
The Special edition kit for Maruti Celerio costs ₹25,990.

Maruti Suzuki on Thursday announced the launch of special edition models of its Alto, Celerio and WagonR cars to attract more footfall this festive season. The special edition models come kitted with new accessories which amplify the overall appeal of the cars. The festive season kit also includes updated set of features and equipment.

The Maruti Alto festive edition model comes with Pioneer touchscreen music system, 6" Kenwood speakers, new dual tone seat covers, security system, steering wheel cover and more. The special edition of the entry-level Celerio hatchback gets Sony double din audio with Bluetooth, new seat covers, attractive piano black body side mouldings and designer mats. These special kits cost 25,490 for Alto and 25,990 for Celerio.

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(Also Read: Suzuki ready to start making Maruti cars at its third plant in Gujarat)

The festive kit for the popular WagonR include new front and rear bumper protectors, side skirts, front upper grill chrome garnish, stylish themed seat covers, interior styling kit and more such.

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The Maruti Wagon R festive edition kit costs <span class='webrupee'>₹</span>29,990.
The Maruti Wagon R festive edition kit costs 29,990.
The Maruti Wagon R festive edition kit costs <span class='webrupee'>₹</span>29,990.
The Maruti Wagon R festive edition kit costs 29,990.

(Also Read: Maruti reacts on S-Presso crash test by Global NCAP, underlines safety standard)

Maruti Suzuki hopes to rope in a larger set of customers with the launch of its new special edition models.

“The entry car segment has witnessed a surge in demand this year. Maruti Suzuki’s stalwarts - Alto, WagonR and Celerio collectively contribute 75% of the entry segment and have driven the revival of entry segment cars. In the current times, customers are looking for options which offer trustworthy performance & are high on style quotient. To resonate on these attributes and celebrate the spirit of the festive season, we are now offering festival edition variants of Alto, Celerio and WagonR," said Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited.

First Published Date: 12 Nov 2020, 10:56 AM IST
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