Toyota to reboot its hybrid strategy for India, to bring more green cars here

Toyota is gearing up to introduce a new hybrid model to India called the Urban Cruiser Hyryder SUV.
By : HT Auto Desk
| Updated on: 22 Aug 2022, 10:30 AM
File photo used for representational purpose only. (REUTERS)
File photo used for representational purpose only. (REUTERS)
File photo used for representational purpose only. (REUTERS)
File photo used for representational purpose only.

Toyota is betting big on hybrids for the Indian market and is currently in the process of rebooting its plans by doubling it up by keeping the price of these vehicles just right for the market. Toyota is planning to introduce low-cost hybrids, informed sources. The goal is to cut the cost of full hybrid powertrains by manufacturing them in the country along with sourcing the materials within India.

As per a Reuters report, Toyota is working together with Suzuki Motor in order to benefit from its low-cost engineering know-how and mild hybrid technology. One can drive a fully hybrid car to lengths with the help of its electric power whereas a vehicle with mild hybrid technology only supplements the combustion engine to help reduce emissions. However, mild hybrids come with smaller batteries and cost far less. “The hybrid bet is a turning point. It will be a litmus test for Toyota's future and success in India," a source was quoted as in the report.

Similar Cars

Find More Cars
Toyota Innova Crysta (HT Auto photo)
Toyota Innova Crysta
2694 cc | Petrol | Manual
₹16.26 - 24.99 Lakhs**Ex-showroom price
Toyota Fortuner (HT Auto photo)
Toyota Fortuner
2694 cc | Petrol | Manual | 10.01 kmpl
₹29.98 - 42.33 Lakhs**Ex-showroom price
Hyundai Alcazar (HT Auto photo)
Hyundai Alcazar
1999 cc | Petrol | Manual | 14.5 kmpl
₹16.3 - 20.15 Lakhs**Ex-showroom price
Isuzu D-max (HT Auto photo)
Isuzu D-max
1898 cc | Diesel | Manual
₹16.98 - 24.49 Lakhs**Ex-showroom price
Jeep Compass (HT Auto photo)
Jeep Compass
1368 cc | Petrol | Manual
₹17.19 - 28.84 Lakhs**Ex-showroom price
Tata Nexon Ev Max (HT Auto photo)
Tata Nexon Ev Max
Electric | Automatic
₹17.74 - 19.24 Lakhs**Ex-showroom price

(Also read | Toyota Yaris Cross spotted testing in India )

Since electric vehicles are on the higher side of price chart, Toyota is seeing hybrids as an opportunity to get its foothold right in the country as it observes that this technology will benefit the Indian consumers who are sensitive to price. The cost of hybrid vehicles is far less compared to EVs. The current charging infrastructure of the country is also yet to be fully developed and since hybrid models do not need charging, these models can help consumers to move towards the transition that the auto industry is undergoing.

FOLLOW US:Stay Updated with latest content - Subscribe us on
FOLLOW US:Stay Updated with latest content - Subscribe us on

(Also read | Toyota gets nod to expand Bidadi facility to produce hybrid cars in Karnataka )

Toyota already has a hybrid model called the Camry, a sedan which the automaker introduced in the Indian market in 2013. The price of the Toyota Camry sedan stands at 41.70 lakh (ex-showroom) which is dearer for a major section of Indian customers. Toyota is bringing in a new hybrid model to India called the Urban Cruiser Hyryder SUV. The model will be priced in a lower range compared to the Camry.

First Published Date: 22 Aug 2022, 10:30 AM IST
Recommended For You
View All
NEXT ARTICLE BEGINS

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city