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File photo: A logo of the electric vehicle maker Tesla is seen near a shopping complex in Beijing, China. (REUTERS)
File photo: A logo of the electric vehicle maker Tesla is seen near a shopping complex in Beijing, China. (REUTERS)

Tesla expands PR and legal teams in China after setbacks

  • External relations managers at Tesla will also handle government relations.

  • The EV maker is hiring lawyers specialised in construction, anti-monopoly and data privacy protection areas.
  • Tesla has posted job openings for public relations managers.

Electric vehicle giant Tesla is hiring managers for legal and external relations teams in China a per a job post on the company's Wechat account. Tesla has been facing public scrutiny in the country over safety and customer service complaints after witnessing a series of setbacks in China this year.

The US-based company, which makes Model 3 electric sedans and Model Y electric sport-utility vehicles in Shanghai, is hiring external relation managers in several Chinese cities including Beijing, Shanghai and Shenzhen.

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As per the job advertisement, the managers at the external relation positions will also handle government relations. The company is also hiring lawyers specialised in construction, anti-monopoly and data privacy protection areas. Further, Tesla has posted job openings for public relations managers as well.

(Also read | Tesla Autopilot under scanner again, NHTSA probing 765,000 Tesla cars)

In May this year, a Reuters report cited people familiar with the matter, saying that Tesla was looking to boost its engagement with mainland China regulators and to beef up its government relations team.

After a red-carpet welcome in the country, Tesla is now been facing serious public scrutiny. The series of setbacks for Tesla started when a video of a protest by a disgruntled owner at the Shanghai Auto Show in April went viral on social media. The customer had climber over a Tesla vehicle to express disappointment and anger over the handling of her complaint about malfunctioning brakes of her vehicle. 

(Also read | Tesla's German gigafactory likely to roll out first car in October: Elon Musk)

The EV Maker was targeted by state media and regulators after the video of the incident went viral. This was followed by a spate of crashes and regulatory concerns over safety and customer service.

Last month, the automaker's sales for locally-made cars in the country witnessed a sharp drop. Tesla's domestic China shipments stood at just 8,621 units in July, a 69% plunge from June when its Shanghai factory shipped 28,138 cars to the local market.

(with inputs from Reuters)

  • First Published Date : 17 Aug 2021, 12:17 PM IST