Aston Martin's first SUV - the DBX, rolls off production line

  • The DBX vehicle is Aston Martin’s first foray into the lucrative sport utility vehicle market.
  • The company is late to the SUV party compared to its rivals such as Bentley and Rolls-Royce.

The DBX is Aston Martin's first SUV in its 107-year-old history.
The DBX is Aston Martin's first SUV in its 107-year-old history.
View Personalised Offers on
Check Offers icon Check Offers

Aston Martin's first sport utility vehicle rolled off the production line on Thursday, key to hopes of a turnaround at the luxury carmaker which has seen changes in management and ownership over the last few months amid a torrid performance.

Popular for being James Bond's carmaker of choice, the firm has had a difficult time since it floated in 2018 as sales disappointed and it burnt through cash, prompting it to seek fresh investment from billionaire Lawrence Stroll.

Also check these Cars

Find more Cars
Aston Martin Vantage (HT Auto photo)
Engine Icon3982 cc FuelType IconPetrol
₹ 3.99 Cr
Compare
View Offers
Aston Martin Db11 (HT Auto photo)
Engine Icon5198 cc FuelType IconPetrol
₹ 3.29 Cr
Compare
View Offers
Aston Martin Db12 (HT Auto photo)
Engine Icon5198 cc FuelType IconPetrol
₹ 4.59 Cr
Compare
View Offers
Ferrari Purosangue Suv (HT Auto photo)
Engine Icon6496 cc FuelType IconPetrol
₹ 10.50 Cr
Compare
View Offers
Jeep Sub-4m Suv (HT Auto photo)
UPCOMING
Engine Icon1998 cc FuelType IconPetrol
₹ 10 Lakhs
Alert Me When Launched
Mercedes-benz Eqs Suv (HT Auto photo)
BatteryCapacity Icon122 kWh Range Icon820 km
₹ 1.28 Cr
Compare
View Offers

Since then it has announced job cuts, is replacing its boss and has picked a new finance chief among a series of changes as it also responds to the coronavirus pandemic.

The DBX vehicle is the company’s first foray into the lucrative sport utility vehicle market, a late entrant compared to many rivals such as Volkswagen-owned Bentley and BMW’s Rolls-Royce.

"The DBX has become the car that will drive Aston Martin into a bold new era," said Aston's Chief Creative Officer Marek Reichman.

Also Read : Aston Martin may launch a seven-seater DBX SUV in 2021

Deliveries of the model will start later this month.

Work at the firm's new St Athan factory in Wales, where the model is being built, had to stop in March as lockdown saw the economy grind to a halt.

Output restarted in May with safety measures in place but the firm has yet to set a restart date for its English factory in Gaydon, where sports cars are built.

Get insights into Upcoming Cars In India, Electric Vehicles, Upcoming Bikes in India and cutting-edge technology transforming the automotive landscape.

First Published Date: 09 Jul 2020, 15:53 pm IST
NEXT ARTICLE BEGINS

Check Latest Offers

Please provide your details to get Personalized Offers

Choose city
+91 | Choose city
Choose city
Select a dealer

Want to get the best price for your existing car?

Powered by: Spinny Logo
By clicking "View Offers" you Agree to our Terms and Privacy Policy
Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.