Mahindra Thar Roxx SUV revealed ahead of August 15 launch

Mahindra Thar Roxx SUV has entered the home stretch before its official launch in the country come August 15. The Thar Roxx is the five-door version of Mahindra Thar SUV and while the biggest difference comes in the form of these additional doors, there are other key distinguishing factors between the twins as well. On Monday, Mahindra dropped yet another teaser video of Thar Roxx on its social media channels.

The Mahindra Thar Roxx is perhaps the most-awaited car launch in the Indian passenger vehicle market and is likely to accelerate the already respectable demand for the model. This is primarily because while the Thar three-door model has been a runaway hit, one of the main criticisms against it has been difficulty in accessing the second row of seats and the cramped room for back-seat passengers. The Thar Roxx, however, has a slightly longer wheelbase and with dedicated doors for back-seat passengers, will address both of these concerns.

Another day, another teaser

Home lap for #TharRoxx from ⁦@Mahindra_Auto⁩ ahead of Aug 15 launch

(5% Thar, 95% promo)

⁦@htTweets⁩ ⁦@HTAutotweets⁩ ⁦@Mahindra_Thar⁩ https://t.co/B6rdfWVdnS

— Shubhodeep (@shubhonwheels) July 29, 2024

Mahindra Thar Roxx: Key highlights

Mahindra Thar Roxx retains most of the key design elements of Mahindra Thar while also getting its own unique highlights. Do not miss the C-shaped LED headlights seen here.

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Mahindra Thar Roxx retains most of the key design elements of Mahindra Thar while also getting its own unique highlights. Do not miss the C-shaped LED headlights seen here.

While previous spy shots and teaser videos have also pointed to design updates on Thar Roxx, the latest teaser video gives a very generous look at how the model appears in the real world.

Thar Roxx will get C-shaped LED DRLs and head light units on the face as well as a new grille. Expect the alloy design to be updated as well while the Thar Roxx will stand on wheels measuring up to 18 inches. An extended wheelbase allows Thar Roxx to fit in additional doors for back-seat passengers while this may also open up more space for people at the back. The rear tail lights too have been reworked. On the inside, Mahindra Thar Roxx is expected to get a few features that are not found on the Thar 4x4 or Thar RWD. One of these is likely to be ADAS or Advanced driver-assistance system.

Mahindra Thar Roxx: Journey of the SUV so far

Mahindra Thar was first launched in India back in 2010 but it tasted a scrumptous dose of success when the second-generation Thar was launched on August 15 of 2020. Three years on, it is one of the most formidable offerings from the Mahindra camp, catering to not just lifestyle enthusiasts but daily motorists as well. Mahindra Thar RWD, priced at a start point of around ₹10 lakh before taxes, has proven to be a smart move with it having a 50 per cent contribution to the overall Thar sales. And while Mahindra Thar Roxx will sit above both Thar 4x4 and Thar RWD in terms of product positioning and pricing, many expect it to further galvanise sales - and increase popularity - of the SUV.

Check out Upcoming Cars in India 2024, Best SUVs in India.