Over 40% BYD Atto 3 bookings from luxury car owners, deliveries by mid-Jan 2023

Luxury car owners are looking for an electric option as their second or third car in the family, revealed Sanjay Gopalakrishnan, Sr. Vice President -
...
The BYD Atto 3 is priced at ₹33.99 lakh (ex-showroom) and gets a premium positioning in the segment (HT Auto/Sanjay Rohilla)
The BYD Atto 3 is priced at ₹33.99 lakh (ex-showroom) and gets a premium positioning in the segment

Over 40 per cent of bookings for the recently launched BYD Atto 3 have come from existing luxury car owners. Sanjay Gopalakrishnan, Senior Vice President - BYD India, revealed this development to HT Auto in a recent interaction. The Atto 3 went on sale in India in November this year and the model is off to a strong start garnering over 1,500 bookings within a month since the launch.

Also Read : BYD India aims to sell 15,000 EVs next year, 53 outlets planned by end of 2023

Speaking to HT Auto, Sanjay Gopalakrishnan said, “Over 40 per cent of our first consumer bookings have come from people owning luxury cars such as Audi, BMW and Mercedes-Benz. They already own luxury cars and are looking for an electric option as their second or third car for the family. We are targeting those customers who know about electric, who know about BYD, and they want a sound electric car with good technology. That has been a success so far."

Also check these Cars

Find more Cars
Byd E6 (HT Auto photo)
BatteryCapacity Icon71.7 kWh Range Icon415 km
₹ 29.15 Lakhs
Compare
View Offers
Mg Comet Ev (HT Auto photo)
BatteryCapacity Icon17.3 kWh Range Icon230 km
₹ 7.98 - 9.98 Lakhs
Compare
View Offers
Maruti Suzuki Invicto (HT Auto photo)
Engine Icon1987 cc FuelType IconMultiple
₹ 24.79 - 28.42 Lakhs
Compare
View Offers
Mg Euniq 7 (HT Auto photo)
UPCOMING
BatteryCapacity Icon58?84 kWh Range Icon605 km
₹ 30 - 35 Lakhs
Alert Me When Launched
Hyundai Creta (HT Auto photo)
Engine Icon1497 cc FuelType IconMultiple
₹ 11 - 20.15 Lakhs
Compare
View Offers
Mahindra Thar (HT Auto photo)
Engine Icon2184 cc FuelType IconMultiple
₹ 11.25 - 17.20 Lakhs
Compare
View Offers

WATCH: BYD Atto 3 Review

The numbers are particularly impressive considering the premium positioning of the BYD Atto 3 priced at 33.99 lakh (ex-showroom India). In comparison, comparable models like the Hyundai Kona Electric and the MG ZS EV are more reasonably priced. However, the Atto 3 redeems itself with a comprehensive features list that includes Level 2 ADAS, electrically-adjustable front seats, panoramic sunroof and a powerful PMS motor with 201 bhp and 310 Nm of peak torque. It also offers a range of 521 km (ARAI Certified) with a 60.48 kWh battery pack which is substantially more than the competition.

BYD Atto 3 Review
The Atto 3 deliveries will begin from mid-January 2023 around the Auto Expo (HT Auto/Sanjay Rohilla)
BYD Atto 3 Review
The Atto 3 deliveries will begin from mid-January 2023 around the Auto Expo (HT Auto/Sanjay Rohilla)

The model arrives in India as a Semi-Knocked Down (SKD) kit and BYD is now gearing up to begin deliveries from mid-January 2023. Gopalakrishnan revealed that deliveries will begin around the Auto Expo next month. The automaker is expecting a strong word of mouth from customers to drive in sales through the next year.

Also Read : BYD Atto 3 First Drive Review: Pricey But Promising Electric SUV!

“Once the cars are delivered, more people will start seeing the technology on roads and we will get a good response. Deliveries will start from January 2023. We are hoping to start deliveries around the Auto Expo and there will be a continuous flow of deliveries going forward," Gopalakrishnan added.

The Atto 3 is BYD’s flagship offering in India at the moment but the brand started sales with the e6 MPV. The model was launched for commercial buyers in 2021 but sales for private buyers commenced in August this year. The electric MPV is priced at 29.15 lakh (ex-showroom India).

First Published Date: 15 Dec 2022, 10:35 AM IST
NEXT ARTICLE BEGINS

Check Latest Offers

Please provide your details to get Personalized Offers

Choose city
+91 | Choose city
Choose city

Want to get the best price for your existing car?

Powered by: Spinny Logo
By clicking "View Offers" you Agree to our Terms and Privacy Policy
Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.