BYD India aims to sell 15,000 EVs next year, 53 outlets planned by end of 2023

Speaking to HT Auto recently, Sanjay Gopalakrishnan, Senior Vice President - BYD India, said that the focus will be on achieving a sales target of 15,
...
The BYD Atto 3 has already garnered over 1,500 bookings with deliveries to begin from mid-January 2023 (HT Auto/Sanjay Rohilla)
The BYD Atto 3 has already garnered over 1,500 bookings with deliveries to begin from mid-January 2023

Chinese auto giant BYD forayed in the Indian passenger car market last year and the automaker is looking to capture a sizeable chunk of the premium electric passenger vehicle segment in the country. The brand recently introduced the Atto 3 electric SUV in India, and the model, along with the e6 electric MPV will be the automaker's growth drivers. Speaking to HT Auto recently, Sanjay Gopalakrishnan, Senior Vice President - BYD India, said that the company's focus will be on achieving a sales target of 15,000 units in 2023.

Also Read : BYD Atto 3 First Drive Review: Pricey But Promising Electric SUV

Also check these Cars

Find more Cars
Byd E6 (HT Auto photo)
71.7 kWh 130 Kmph 415 km
₹ 29.15 Lakhs
Compare
View Offers
Maruti Suzuki Invicto (HT Auto photo)
1987 cc Multiple Automatic
₹ 24.79 - 28.42 Lakhs
Compare
View Offers
Mg Euniq 7 (HT Auto photo)
UPCOMING
58?84 kWh 185 Kmph 605 km
₹ 30 - 35 Lakhs
View Details
Byd Seal (HT Auto photo)
UPCOMING
82.5 kWh 200 Kmph 700 km
₹ 55 - 60 Lakhs
View Details
Byd Seagull (HT Auto photo)
UPCOMING
38 kWh 405 km
₹ 10 Lakhs
View Details
Hyundai Creta (HT Auto photo)
1497 cc Multiple Both
₹ 11 - 20.15 Lakhs
Compare
View Offers

Sanjay Gopalakrishnan said, “The response has been very good since the launch in October [2022]. We feel that next year our plans are to sell - both the Atto 3 and e6 - close to 15,000 units in India which will give us a fairly stable presence in the EV industry in the premium segment."

BYD India is betting on the two modes to push its sales momentum and will also be expanding its dealership network across the country to improve sales. The automaker plans to close the 2022 calendar year with about 24 dealerships across 21 cities, while the next year will see the automaker take the count to 53 outlets.

BYD e6 MPV
The BYD e6 is now on sale for private buyers as well and will compete with the Toyota Hycross & Kia Carnival at its price point (HT Auto/Sabyasachi Dasgupta)
BYD e6 MPV
The BYD e6 is now on sale for private buyers as well and will compete with the Toyota Hycross & Kia Carnival at its price point (HT Auto/Sabyasachi Dasgupta)

Elaborating on the same, Gopalakrishnan said, “The key to successful passenger vehicle business in India is a stable network that includes sales and after-sales. Carrying forward that we will be closing around 24 outlets by the end of this year touching around 21 cities. Next year, looking at the volumes of around 15,000, it will expand close to 53 outlets across various cities. It could be current dealers opening multiple outlets. It could be new territories, new dealers. We are also making sure that they also open workshops because EVs do not need so much service but customer confidence is very important. So they will have workshops with adequate spare parts so customers do not face any problem."

Also Read : BYD Atto 3 electric SUV garners 1,500 bookings within a month

BYD India’s sales strategy includes educating customers about its technology and products, while the brand is relying on a strong word of mouth and after-sales experience to bring in more walk-ins to its showrooms.

“A good after-sales strategy will bring you more sales. It will bring you referrals, more people are happy and more customers come into the showroom. So we are asking our network partners to open workshops. At Chennai, we are opening a warehouse where we will stock adequate parts for the e6 and Atto 3 so the dealers get consistent supply. We are also training our dealer technicians which is very important, especially in the electric vehicle technology. We are training them at our headquarters from our global team and our after-sales team in India. So that they are competent and qualified to service the cars."

BYD Atto 3
Both of the brands offerings arrive in India as Semi-Knocked Down (SKD) kits
BYD Atto 3
Both of the brands offerings arrive in India as Semi-Knocked Down (SKD) kits

BYD India began operations in the Indian passenger car market with the e6 MPV in 2021 but sales were restricted only for commercial users. The automaker began sales for private buyers in August this year, in line with its rapid expansion of dealerships. The carmaker is looking to make a dent in the premium EV segment, which has limited competition at the moment with the exception of Hyundai and Kia. It also has the hybrid tech to compete with available at similar price points.

The BYD e6 is priced at 29.15 lakh, while the recently launched Atto 3 is priced at 33.99 lakh (all prices are ex-showroom India). The company has so far garnered 1,500 bookings for the Atto 3 since its launc in October.

First Published Date: 14 Dec 2022, 11:19 AM IST
NEXT ARTICLE BEGINS

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city

Want to get the best price for your existing car?

Powered by: Spinny Logo
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.