Jimny holds key in Maruti Suzuki's plans to become India's largest SUV maker
Maruti Suzuki Jimny SUV will finally hit the roads after the carmaker announced its price today. The five-door four-seater lifestyle SUV is the fourth compact SUV to be introduced by India's largest carmaker in the past 12 months. Barring the new generation Brezza, which launched in the summer of 2022, all three are brand new models from Maruti Suzuki. The sudden rush of SUVs from the carmaker only points to its ultimate target - become India's number one SUV manufacturer ending the dominance of Korean and Indian auto giants.
Maruti Suzuki had earlier revealed its plans to go all-out in the battle of SUVs. The carmaker, which is mostly popular for its low-cost hatchbacks, now holds a significant share in the SUV segment too. Brezza, Grand Vitara and Fronx have already made their mark on the sales charts. Jimny, already with more than 30,000 bookings before the price announcement, hints at similar success. Hisashi Takeuchi, Managing Director and CEO at Maruti Suzuki India Limited, said, “The launch of Jimny marks an exhilarating milestone in our SUV portfolio and will play an important role in our goal of becoming the country’s largest SUV maker. We are delighted with the response it has received from both prospective customers and critics alike."
Maruti's Grand Vitara and Brezza are currently among the top 10 SUVs sold across India every month. The Fronx, launched in March, stormed into the top 10 list with 8,784 units sold in April. The three models contribute around 25,000 units every month on an average. If Jimny succeeds to pull in healthy sales figures, Maruti could threaten the likes of Hyundai, Kia, Mahindra and Tata Motors as India's largest SUV manufacturer.
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Watch: Maruti Suzuki Jimny SUV: First Drive Review
Maruti Jimny SUV has been launched at a starting price of ₹12.74 lakh (ex-showroom). Available in two trims spread across six variants, the price of this SUV goes up to ₹15.05 lakh (ex-showroom). It will take on Mahindra Thar and Force Gurkha as its main rivals in the lifestyle SUV segment.
