Introducing INAXES: A Range of Innovative Solutions for the Modern Driver

Drawing on decades of experience in the automotive accessory industry, Modern Trade India is disrupting the auto market with its new brand – INAXES.

Founded by Kumar Darira, a seasoned automotive engineer and spares distribution expert, and Suraj Darira, with a background in media, sales, and marketing, Modern Trade India understands the evolving needs of drivers and strives to deliver cutting-edge solutions.

Established in November 2015, Modern Trade India emerged from a desire to become a nationwide leader in car audio, car electronics, and accessoriessegment. It's a sister concern of Orange Tree Marketing Company, a well-established regional player in South India since 2007.

Recognising a market shift, Modern Trade India pivoted from distribution to brand ownership in 2021, launching theINAXESbrand. This strategic move solidified their position as a key innovator in the car tech space.

The aftermarket car accessory industry faces unique challenges. Car manufacturers often equip vehicles with feature-rich options, tempting buyers to forgo additional customisation. Modern Trade India tackles this by developing high-quality, innovative products that stay ahead of the competition and Original Equipment Manufacturers (OEMs).

Another challenge lies in the growing complexity of modern cars, especially electric vehicles (EVs). To address this, Modern Trade India prioritises developing technologically advanced products that are user-friendly and easy to install through their Plug-and-Play (PnP) concept.

INAXES offers a comprehensive range of car accessories, focusing on enhancing functionality, style, and convenience.

Here's a glimpse into their offerings –

Safety & Security: INAXES dash cams cater to diverse driver needs featuring crystal clear video footage, wide-angle lenses, night vision, and advanced G-sensors for comprehensive recording. Their dashcams range from single-channel to dual-channel options with resolutions varying from 4K to Full HD.

Lighting: INAXES boasts a range of Super Bright Series LED lamps designed to be bright without blinding oncoming traffic. These LED lights are built with durability in mind featuring aircraft-grade aluminium design, dual liquid-cooled copper tubes, and a convenient PnP design compatible with most cars in India.

Car Audio & Accessories:INAXES offers advanced connectivity solutions like car media boxes and premium audio systems alongside accessories like sound damping solutions, amplifier wiring kits, and spools.

What sets INAXES apart? Here are some key highlights:

1) Focus on Functionality, Style, and Convenience: INAXES prioritises enhancing the overall driving experience through its products.

2) Addressing Data Privacy Concerns: Modern Trade India, an Indian company, hosts the INAXES app, addressing data privacy concerns prevalent among consumers. This app offers a unique blend of hardware and software integration.

3) Strong Initial Response: Launched in February 2024, INAXES dash cams have garnered significant interest with over 1,000 units sold within the first week.

The initial consumer reaction to INAXES dash cams has been positive.

Customers appreciate the ease of use offered by both the dash cam itself and the INAXES app, despite the technologically advanced features. Modern Trade India has sold over 1,000 INAXES dash cams within the first month of launch, a testament to the product's value proposition.

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