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Toyota, Dentsu team up to improve the carmaker's marketing strategy

  • Toyota Motor and advertising firm Dentsu have agreed to establish two companies via a business alliance.
  • One of these companies will focus on improving Toyota's marketing strategy while the other will work on its digital transformation.

Dentsu Group Inc and Toyota Motor Corp have agreed to form a business alliance and establish two companies to improve Toyota's communications and digital transformation strategy, Dentsu said in a statement on Wednesday.

Both the firms will operate under a holding company, of which Toyota will own 66% and Dentsu 34%. The companies are scheduled to start operations in January 2021.

(Also read: U-Turn? Toyota says investing 2,000 crore on electrification of cars in India)

One of the companies will focus on improving Toyota's marketing strategy to create "exceptional customer trust," while the other will work on digital transformation and the use of data to improve customer relationships, Dentsu said.

This story has been published from a wire agency feed without modifications to the text.

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