Marvel superheroes part of multi-series promo campaign for 2022 Hyundai Tucson

Hyundai states that the Tucson would feature in series such as The Falcon and The Winter Soldier, Loki, WandaVision and What If in the form of custom creatives.
By : HT Auto Desk
| Updated on: 17 Jun 2021, 09:59 AM
Photo courtesy: Hyundai
Photo courtesy: Hyundai
Photo courtesy: Hyundai
Photo courtesy: Hyundai

Hyundai and Marvel Studios have partnered in what is the first-ever co-branded creative campaign to bring in the 2022 Tucson SUV to new spots featuring Marvel characters from four different Disney+ series. Hyundai states that the Tucson would feature in series such as The Falcon and The Winter Soldier, Loki, WandaVision and What If in the form of custom creatives.

As per a statement issued by Hyundai, the creative will appear in a 60-second cross-Disney spot, a 30-second Marvel compilation and unique 15-second and 6-second ads running across linear TV, streaming, digital and social. The campaign’s storytelling would connect to the narratives of the characters’ Disney+ series. The idea is to take the Tucson SUV to more people across the US by leveraging the massive fan following enjoyed by Marvel superheroes. "The Marvel Cinematic Universe has captivated audiences and it’s an incredible opportunity to utilize their characters and storylines with custom creative for the all-new Tucson," said Angela Zepeda, CMO, Hyundai Motor America. "This promotional partnership elevates our biggest launch campaign ever which showcases how we questioned every detail and assumption when developing the 2022 Tucson."

Photo courtesy: Hyundai
Photo courtesy: Hyundai
Photo courtesy: Hyundai
Photo courtesy: Hyundai

Similar Cars

Find More Cars
Hyundai Tucson (HT Auto photo)
Hyundai Tucson
1999 cc | Petrol | Automatic (Torque Converter)
₹22.55 - 27.47 Lakhs**Ex-showroom price
Hyundai Tucson 2022 (HT Auto photo)
UPCOMING
Hyundai Tucson 2022
1999 cc | Petrol | Automatic
₹23 - 28 Lakh* *Expected Price
Hyundai Casper (HT Auto photo)
UPCOMING
Hyundai Casper
999 cc | Petrol | Manual
₹4 - 7 Lakhs* *Expected Price
Hyundai Santro (HT Auto photo)
Hyundai Santro
1086 cc | Petrol | Manual | 20 kmpl
₹4.67 - 6.47 Lakhs**Ex-showroom price
Hyundai Grand I10 Nios (HT Auto photo)
Hyundai Grand I10 Nios
1197 cc | Petrol | Manual | 21 kmpl
₹5.19 - 8.52 Lakhs**Ex-showroom price
Hyundai Aura (HT Auto photo)
Hyundai Aura
1197 cc | Petrol | Manual | 21 kmpl
₹5.92 - 9.43 Lakhs**Ex-showroom price

Marvel is also looking forward to the partnership and is confident of the ability of the creative campaign to connect with people at large. "We were dedicated to creating custom content calibrated to the precise needs of Hyundai," said Mindy Hamilton, senior vice president of partnership marketing at The Walt Disney Company. “We scripted, produced and managed creative for all three spots—a point of differentiation in the marketplace."

FOLLOW US:Stay Updated with latest content - Subscribe us on
FOLLOW US:Stay Updated with latest content - Subscribe us on

The latest Tucson gets a massive style upgrade on the outside and in the US, will be offered in SE, SEL, Blue Hybrid and Blue Plug-in Hybrid options. Hyundai is also promising a more plush and premium cabin, one that now boasts of an even longer list of features.

First Published Date: 17 Jun 2021, 09:58 AM IST
Recommended For You
View All
NEXT ARTICLE BEGINS

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking VIEW OFFERS you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city