Mahindra BE 6e to be renamed ‘BE 6’, will challenge IndiGo's claim in court
Mahindra has announced that it will rename the recently launched ‘BE 6e’ to ‘BE 6’ after the airline company, InterGlobe Aviation Limited contested the brand rights to the ‘6e’ name tag. Mahindra stated that although the product is marked as ‘BE 6e’ not just ‘6E’ for which InterGlobe has raised the issue, they do not want to engage in “a distracting and unnecessary conflict".
The automaker in its statement also mentioned that it will continue to strongly contest the matter in court and reserve its right to the brand name BE 6e. Mahindra mentioned that it believes that the claim by IndiGo is baseless and if not challenged, will set an unhealthy precedent of monopolising alpha-numeric 2-character marks.
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Mahindra BE 6e: Trademark applied
Mahindra has applied for trademark registration under class 12 (vehicles) for ‘BE 6e’ as a part of its electric-origin SUV portfolio. The mark ‘BE’ is already registered with Mahindra in Class 12 and it stands for the ‘born electric’ platform underpinning the BE 6e.
Also watch: Mahindra BE 6e review: Fast & furious, is it India’s best EV yet? | Features, range, performance
Mahindra BE 6e: What it offers
The Mahindra BE 6e is built on the Mahindra INGLO architecture which supports two different battery pack options including a 59 kWh or a 79 kWh unit. The pack feature a lithium iron phosphate (LFP) chemistry and Mahindra claims it can charge from 20 per cent to 80 per cent in just 20 minutes using a 175 kW DC fast charger.
While the range for the 59 kWh battery pack is not yet revealed, the 79 kWh battery pack is claimed to provide 682 km of range as tested by ARAI. The smaller battery pack produces 228 bhp while the larger 79 kWh battery pack version produces 278 bhp. Both versions feature a torque output of 380 Nm.
Also Read : Man criticises Mahindra after BE 6e launch. This was Anand Mahindra's response…
Other features of the SUV include a 16-speaker music system, automatic parking functionality, an ADAS suite, a 360-degree camera and two 12.3-inch displays for the driver's display and the infotainment system.
Mahindra BE 6e: Price
The Mahindra BE 6e has been priced starting at ₹18.90 lakh (ex-showroom). Further details on pricing for other variants are still to be furnished by the manufacturer.
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