Mercedes, BMW, Audi observe increase in demand for high-end luxury cars in India

BMW, Mercedes-Benz and Audi witness accelerated growth in the premium segment of vehicles though semiconductor shortage and supply chain issues continue to be hurdles.
By : HT Auto Desk
| Updated on: 24 Apr 2022, 13:48 PM
File photo of Mercedes S Class. 
File photo of Mercedes S Class. 
File photo of Mercedes S Class. 
File photo of Mercedes S Class. 

Mercedes-Benz, Audi and BMW have witnessed an increase in the demand for their luxury models. The premium auto companies said this rise in demand has led to a longer period of waiting amid supply constraints and the ongoing global semiconductor shortage. Audi, Mercedes and BMW shared there has been growth in the premium-end segment compared to the volume-segment models of their respective portfolios.

As per a report by PTI, Audi India Head Balbir Singh Dhillon said since last year, the demand for cars above 70 to 75 lakh has been on the rise compared to volume-segment models. “People at large, who are capable of buying these sets of cars (industrialists, sports personalities and Bollywood celebrities) are really coming forward and spending on buying the luxury goods and the demand is really really good," added Dhillion. He also added Audi's electric vehicle e-tron which falls in 1 crore category has already been sold before it has arrived in the country.

Similar Cars

Find More Cars
Mercedes-benz A-class Limousine (HT Auto photo)
Mercedes-benz A-class Limousine
1332 cc | Petrol | Automatic (Dual Clutch) | 17.5 kmpl
₹39.9 - 43.2 Lakhs**Ex-showroom price
Audi E-tron Sportback (HT Auto photo)
Audi E-tron Sportback
Electric | Automatic
₹1.18 Cr**Ex-showroom price
Bmw 3 Series Gran Limousine (HT Auto photo)
Bmw 3 Series Gran Limousine
1998 cc | Petrol | Automatic (Torque Converter) | 15.3 kmpl
₹51.5 - 54.9 Lakhs**Ex-showroom price
Mini Countryman (HT Auto photo)
Mini Countryman
1998 cc | Petrol | Automatic (Dual Clutch) | 14.34 kmpl
₹40.5 - 43.9 Lakhs**Ex-showroom price
Volvo Xc40 (HT Auto photo)
Volvo Xc40
1969 cc | Petrol | Automatic (Torque Converter) | 14.49 kmpl
₹41.25 Lakhs**Ex-showroom price
Mini Clubman (HT Auto photo)
Mini Clubman
1998 cc | Petrol | Automatic (Dual Clutch) | 14 kmpl
₹41.9 Lakhs**Ex-showroom price

(Also read | Audi Urbansphere concept breaks cover as futuristic electric minivan)

Mercedes-Benz India Managing Director and CEO Martin Schwenk also shared views on similar lines as Mercedes-Benz has sold 2,000 units of top-end vehicles priced above 1 crore last year. These models include S-Class Maybach, GLS Maybach, top-end AMGs, S-Class and GLS SUV. This has accounted for around 30 per cent of the company's total annual sales. Mercedes-Benz expects the high-end segment volume to increase by 20 per cent this year.

FOLLOW US:Stay Updated with latest content - Subscribe us on
FOLLOW US:Stay Updated with latest content - Subscribe us on

(Also read | Mercedes-Benz short film explains microsleep detection technology of EQS EV)

However, just like the Audi India head Dhillon mentioned that supply constraints have increased the waiting periods of the models to four to six months, Schwenk also said, “Unfortunately for some of the cars it will take months for our customers to receive, specifically our GLS and GLE (SUVs), where there is not only supply-chain constraints, but the demand-side globally is so high that we have to prioritise and make sure that we can actually deliver it over the year."

(Also read | BMW 7 Series arrives in latest edition with 31.3-inch theatre display

BMW also witnessing a similar trend of its premium vehicles witnessing faster growth. BMW Group India President Vikram Pawah said, “We are very strong with the SAV (sports activity vehicles) -- X3, X4, and X7 models. We are registering 40 per cent growth in that segment. They are now more than 50 per cent of our portfolio." BMW India's SAV segment, where prices of the models start above 61 lakh, had registered sales of 1,345 units in the first quarter, a growth of around 40 per cent. The company has an overall booking of 2,500 units, including its compact luxury car MINI with a waiting period of around 3 months. BMW too is hoping for ease in the supply issues that have arisen from the semiconductor shortage and the current war between Russia and Ukraine.

First Published Date: 24 Apr 2022, 13:48 PM IST
Recommended For You
View All

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking VIEW OFFERS you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city