Gone in 120 seconds: Royal Enfield 650 Anniversary Editions sold out in India

Royal Enfield has announced that it sold 120 units of the 650 Twins Anniversary Edition in India in just 120 seconds, setting a new record. The motorcycle major announced the launch of Royal Enfield 650 Twin Anniversary Edition models at the EICMA 2021 in Milan.

By: HT Auto Desk
| Updated on: 07 Dec 2021, 09:43 AM
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The new Royal Enfield special edition 650 Twins commemorate the company's 120 years of existence.
The new Royal Enfield special edition 650 Twins commemorate the company's 120 years of existence.

Also Read : Royal Enfield domestic sales slump 24% in November

The motorcycle manufacturer also announced that globally only 480 units of this special edition motorcycle will be available. Among them, 120 units were allotted for the Indian market, which were sold out in record time, claims Royal Enfield.

The special edition Royal Enfield 650 twins Anniversary Edition motorcycles were made available for the consumers on a first-come-first-serve basis on December 6. The limited-edition Royal Enfield 650 Twins Anniversary Edition models come painted in a rich black chrome paint theme. They also come with handcrafted brass tank badges.

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While the styling of the motorcycles has received an overhaul, the silhouette of both the 650 cc models remains the same as the standard model. Also, the special edition 650 cc models come with unchanged specifications and mechanical bits.

The special edition motorcycles have been designed and built to commemorate the manufacturer's 120 years. Hence, the motorcycles come bearing special badges and special livery as well. Both the special edition of Royal Enfield Continental GT 650 and Interceptor INT 650 come as collectors' edition models.

They come equipped with special blacked-out Royal Enfield genuine motorcycling accessories kits as well as an extended warranty for the fourth and fifth year over and above the three year OEM warranty.

Besides the Indian market, the limited-edition motorcycles will also be available for consumers in South-East Asia, the Americas and European markets soon, as the Chennai-based manufacturer has claimed.

Meanwhile, Royal Enfield's domestic motorcycle sales in November 2021 slumped 24 per cent to 44,830 units from 59,084 units registered in the same month a year ago. However, the motorcycle giant's export numbers were pretty high at 6,824 units shipped last month, up 45 per cent from 4,698 units recorded in November 2020.

First Published Date: 07 Dec 2021, 09:13 AM IST
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