Exclusive: Ducati open to bringing its e-bikes to India 'when market is mature'

Bipul Chandra, MD, Ducati India opens up to HT Auto about the possibility of bringing Ducati's international line-up of e-bikes in India.
By : Prashant Singh
| Updated on: 15 May 2020, 12:04 PM
Ducati MIG-RR costs whopping 8,890 € which converts to ₹7,26,215.18.
Ducati MIG-RR costs whopping 8,890 € which converts to ₹7,26,215.18.
Ducati MIG-RR costs whopping 8,890 € which converts to ₹7,26,215.18.
Ducati MIG-RR costs whopping 8,890 € which converts to ₹7,26,215.18.

The world has changed as we know it and people are now opting out of shared mobility for obvious reasons. As a result, huge growth in the sales of bicycles and e-bikes is currently being witnessed, especially in some European countries. The new trend has forced authorities to invest in an infrastructure which supports the latest mobility trend and thus plant new biking lanes.

As far as India is concerned, Ducati has said that it won't mind extending its current range to e-bikes.

In an exclusive telephonic interaction with HT Auto, Bipul Chandra, MD, Ducati India said that the company will introduce its e-bikes in India when the market is ready.

(Also Read: Ducati India to launch three new bikes this calendar year)

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"If the market is there Ducati would be happy to bring its electric bikes range in the Indian market. As of now, we have a very limited capacity to produce those bikes and we already have bookings in the European market where customers are waiting." Chandra told HT Auto.

Ducati MIG-RR limited edition, MIG-S and the e-Scrambler (left to right)
Ducati MIG-RR limited edition, MIG-S and the e-Scrambler (left to right)
Ducati MIG-RR limited edition, MIG-S and the e-Scrambler (left to right)
Ducati MIG-RR limited edition, MIG-S and the e-Scrambler (left to right)

"In terms of the Indian market, we are yet not in a position to supply because of our output you can say. In time, when the production is ready and the Indian market is mature enough, we can bring and sell the electric bikes in India and we'll be happy to do that." Chandra added.

For the uninitiated, Ducati has several 'very premium' e-bikes in its international line-up which were revealed last year. The list includes MIG-RR limited edition, MIG-S and the e-Scrambler. Ducati partnered with 'Thok e-bikes' for manufacturing of these high-end e-bicycles.

The top-spec 'MIG-RR' is restricted to just 50 units worldwide and comes kitted with some very high-end equipment including 6061 T4-T6 aluminium frame, Shimano - 504Wh battery (Eco, Trail, Boost and Power-Walk mode assistance) and Shimano XT - 11-speed transmission. Its suspension kit features Kashima Factory Series: FOX 36 Float fork (front) with 170 mm travel and FOX DPX2 shock (rear) with 160 mm travel.

As far as pricing is concerned, it costs whopping 8,890 € which converts to 7,26,215.18. While other e-bikes in the list such as MIG-S and e-Scrambler cost 4,699 € ( 3,83,856.60) and 3.699 € ( 3,02,167.60), respectively.

First Published Date: 14 May 2020, 08:33 PM IST
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