India-bound Nissan Magnite SUV's designers reveal how the concept took shape
Nissan India has revealed the design approach taken to create its latest B-SUV, the Nissan Magnite concept, along with the newer design elements of its interiors and exteriors. The newest offering in the Nissan family that will take its global SUV legacy into the future is designed for India and for export countries.
Last month, Nissan took the covers off the Nissan Magnite concept sub-compact SUV. The car, once officially launched in production form, will take on Maruti Suzuki Vitara Brezza, Hyundai Venue and Kia Sonet in a highly competitive segment which is also proving to be extremely lucrative.
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A video has been released by the carmakers, where the designers explain how they conceptualised the look and feel of the sub-compact SUV. They said the design approach was based on the art of sculpting and not just drawing lines on paper.
The interiors of the Nissan Magnite concept are wide and spacious due to the horizontal instrument panel, followed by the air ventilators that have a distinctive shape and cliff section. It also includes a sporty mono-form shape seat which enhances comfort and the rear seats adding to the premiumness of the car.
Takumi Yoneyama, Design Manager, Nissan Motor Corporation, said, “The Nissan Magnite Concept embodies Nissan’s spirit in every way. Our design approach was based on the art of sculpting and not just drawing lines on paper. We sculpted a solid and dynamic feel by carving shape from a big, overhanging body. We followed the core of Japanese sense and aesthetic by extracting pure dynamism and shedding the unnecessary. We are proud to introduce our newest creation and we hope that our customers in India will love it."
Rakesh Srivastava, Managing Director, Nissan Motor India, said, “The Nissan Magnite Concept is designed in Japan while keeping in mind the requirements and aspirations of the Indian customers. The front section and the grill frame feature a vertical motion to enhance rigidness. In contrast, very sleek and sharp LED Head lamps and L-shape Daytime running light create a strong impression. This dynamic combination gives the car a confident and bold look; special tinted red color adds further depth and makes it look solid and vibrant."
Overall, due to its bold design and colour, the Nissan Magnite concept promises to be an eye-catcher and has elements to stand out in the crowd of vehicles on Indian roads. This is the first time that Nissan has designed an SUV for the Indian customers, and sell it globally.