Ather Energy to set up its first Ather Space in Delhi at Lajpat Nagar
Ather Energy is all set to launch its first showroom in the national capital on Friday. The Bengaluru-based electric scooter manufacturer will set up its first Ather Space in Lajpat Nagar.
Ather Energy will showcase its flagship electric scooters, like Ather 450 and 450X, at the showroom. It is also expected to come with an EV charging section like it has in other places as well.
Ather Energy started to deliver its latest offering to India - the 450X electric scooter - in Delhi just three months ago. The deliveries were delayed in the national capital region.
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The Ather Space that will come up in Lajpat Nagar will be the company's third such premium outlet across the country. It was supposed to be launched in May this year. However, the plans got delayed due to the state lockdown due to second wave of the Covid-19 pandemic.
Ather Energy had previously announced a price cut of up to ₹14,500 on its Ather 450X and 450 Plus. While the company has rolled out the price list of the 450X Plus scooter in cities like Bengaluru, Chennai, Mumbai, Ahmedabad and Hyderabad, the revised price list for Delhi is yet to be formally announced.
The ex-showroom price of the Ather 450X was ₹146,926 and ₹127,916 for the Ather 450 Plus in Delhi before the new FAME II subsidy plan came out.
Ather Energy has already set up 10 fast-charging points, Ather Grid, across the national capital region in Delhi, Noida, Gurugram and Ghaziabad. Ather Energy has promised that it will increase the number of charging points in Delhi-NCR in coming days. Overall, Ather Energy has installed at least 128 public fast charging points which are functional across 18 Indian cities.
With its entry in the national capital region, Ather Energy will hope to maximise its reach in the north Indian market too. Tarun Mehta, CEO and Co-founder of Ather Energy, had said, "Sales of electric two-wheelers have grown despite the pandemic and with this additional subsidy, we expect electric two-wheeler sales to disrupt the market, and clock 6 million+ units by 2025."
Ather Energy also hopes to expand distribution to 30 cities by the end of this year and, with the help of revised FAME II subsidies, try to accelerate consumer demand immensely.