With Grand Vitara, Maruti Suzuki aims to conquer mid-size SUV bastion

Maruti Suzuki unveiled the Grand Vitara SUV with an aim to challenged the leadership of Hyundai Creta and Kia Seltos in the compact SUV segment in India.
By : HT Auto Desk
| Updated on: 21 Jul 2022, 11:12 AM
Maruti Suzuki unveiled the Grand Vitara SUV with an aim to challenged the leadership of Hyundai Creta and Kia Seltos in the compact SUV segment in India.
Maruti Suzuki has entered the mid-size SUV segment with the new Grand Vitara SUV while pre-bookings for the model have been opened for a token amount of <span class='webrupee'>₹</span>11,000.
In terms of exterior design, the model features a split headlamp design and projector headlamps with LED Daytime Running Lamps. 
At the rear, there is a sleek LED tail lamps. Maruti Suzuki will offer the Grand Vitara in six monotone colors and three dual-tone colors.
In terms of dimensions, the Maruti Suzuki Grand Vitara measures 4345 mm in length, 1645 mm in height, 1795 mm in width and 2600 mm in wheelbase.
On the inside, the Maruti Suzuki Grand Vitara gets a dual-tone theme of black and brown. The seats are finished in faux black leather with champagne gold accents in strong hybrid variant whereas the smart hybrid variant will get silver accents.
2022 Maruti Suzuki Grand Vitara comes loaded with features such as heads-up display, digital instrument cluster, 360-degree parking camera, and connected car technology. Other features on offer are ambient lighting, front ventilated seats, keyless entry, rear AC vents, a push button to start/stop the engine, and USB ports among others. 
The Grand Vitara SUV also gets wireless phone charging feature. There is also a 9-inch touchscreen infotainment system that supports Android Auto and Apple CarPlay.
In terms of safety features, 2022 Maruti Suzuki Grand Vitara gets six airbags, tyre pressure monitoring system, hill descent control, rear disc brakes, hill hold assist, electronic stability program,
Maruti Suzuki will offer the Grand Vitara in two engine options. There is a 1.5-litre mild hybrid engine that we have seen on other Maruti Suzuki vehicles while the other one is a new 1.5-litre strong hybrid engine that has been developed with Toyota.
Maruti Suzuki unveiled the Grand Vitara SUV with an aim to challenged the leadership of Hyundai Creta and Kia Seltos in the compact SUV segment in India.
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Maruti Suzuki has entered the mid-size SUV segment with the new Grand Vitara SUV while pre-bookings for the model have been opened for a token amount of <span class='webrupee'>₹</span>11,000.
1/9
Maruti Suzuki has entered the mid-size SUV segment with the new Grand Vitara SUV while pre-bookings for the model have been opened for a token amount of 11,000.
In terms of exterior design, the model features a split headlamp design and projector headlamps with LED Daytime Running Lamps. 
2/9
In terms of exterior design, the model features a split headlamp design and projector headlamps with LED Daytime Running Lamps. 
At the rear, there is a sleek LED tail lamps. Maruti Suzuki will offer the Grand Vitara in six monotone colors and three dual-tone colors.
3/9
At the rear, there is a sleek LED tail lamps. Maruti Suzuki will offer the Grand Vitara in six monotone colors and three dual-tone colors.
In terms of dimensions, the Maruti Suzuki Grand Vitara measures 4345 mm in length, 1645 mm in height, 1795 mm in width and 2600 mm in wheelbase.
4/9
In terms of dimensions, the Maruti Suzuki Grand Vitara measures 4345 mm in length, 1645 mm in height, 1795 mm in width and 2600 mm in wheelbase.
On the inside, the Maruti Suzuki Grand Vitara gets a dual-tone theme of black and brown. The seats are finished in faux black leather with champagne gold accents in strong hybrid variant whereas the smart hybrid variant will get silver accents.
5/9
On the inside, the Maruti Suzuki Grand Vitara gets a dual-tone theme of black and brown. The seats are finished in faux black leather with champagne gold accents in strong hybrid variant whereas the smart hybrid variant will get silver accents.
2022 Maruti Suzuki Grand Vitara comes loaded with features such as heads-up display, digital instrument cluster, 360-degree parking camera, and connected car technology. Other features on offer are ambient lighting, front ventilated seats, keyless entry, rear AC vents, a push button to start/stop the engine, and USB ports among others. 
6/9
2022 Maruti Suzuki Grand Vitara comes loaded with features such as heads-up display, digital instrument cluster, 360-degree parking camera, and connected car technology. Other features on offer are ambient lighting, front ventilated seats, keyless entry, rear AC vents, a push button to start/stop the engine, and USB ports among others. 
The Grand Vitara SUV also gets wireless phone charging feature. There is also a 9-inch touchscreen infotainment system that supports Android Auto and Apple CarPlay.
7/9
The Grand Vitara SUV also gets wireless phone charging feature. There is also a 9-inch touchscreen infotainment system that supports Android Auto and Apple CarPlay.
In terms of safety features, 2022 Maruti Suzuki Grand Vitara gets six airbags, tyre pressure monitoring system, hill descent control, rear disc brakes, hill hold assist, electronic stability program,
8/9
In terms of safety features, 2022 Maruti Suzuki Grand Vitara gets six airbags, tyre pressure monitoring system, hill descent control, rear disc brakes, hill hold assist, electronic stability program,
Maruti Suzuki will offer the Grand Vitara in two engine options. There is a 1.5-litre mild hybrid engine that we have seen on other Maruti Suzuki vehicles while the other one is a new 1.5-litre strong hybrid engine that has been developed with Toyota.
9/9
Maruti Suzuki will offer the Grand Vitara in two engine options. There is a 1.5-litre mild hybrid engine that we have seen on other Maruti Suzuki vehicles while the other one is a new 1.5-litre strong hybrid engine that has been developed with Toyota.

Maruti Suzuki unveiled the Grand Vitara, its latest model in the compact SUV segment, in India on Wednesday, July 20. The Grand Vitara SUV, which is based on the recently unveiled Toyota Urban Cruiser Hyryder, is expected to phase out Maruti's previous offering in the segment S-Cross SUV. The latter did not have much success compared to Creta or Seltos, the two leading SUVs in the segment from Korean carmakers Hyundai and Kia. With Grand Vitara, Maruti Suzuki sees yet another chance to disrupt the segment and take the lead.

Hisashi Takeuchi, MD and CEO at Maruti Suzuki India Limited, was quoted by news agency PTI saying, "In every segment except SUV, we are the market leader by a distance. It is only in the SUV that we are behind, so we need to catch up. Clearly, we have to become number one in the SUV space also."

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The SUV segment in India now contributes nearly half of all passenger cars sold, which makes it a lucrative segment for carmakers. Maruti is one of the leaders in the sub-compact SUV segment with the Brezza. After S-Cross's failure to be a runaway hit like Brezza, and the growing preference for premium SUVs in the country, Maruti decided to take another shot at the segment. "It (segment) is getting bigger and bigger and so the competition is also getting intense," Takeuchi said.

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(Also read: Grand Vitara, first-ever Maruti Suzuki mid-size SUV, breaks cover)

Grand Vitara, by its looks and features, is sea different from the S-Cross. But will it be enough to make its mark in the segment and take on rivals like Hyundai Creta, Kia Seltos or even the likes of Tata Harrier, Skoda Kushaq or Volkswagen Taigun? Takeuchi said, “ I don't know..we would like to do it as quickly as possible. We did not have products in the segment. We had S-Cross but that is more like a crossover type of a product. So this is the first time that we have introduced a product in the vertical. We will now look to maximise our volumes."

Maruti Suzuki has opened the pre-bookings for the Grand Vitara for 11,000. The official launch and price announcement of the Grand Vitara are expected to be revealed in August. The success of the Grand Vitara will depend a lot on how Maruti Suzuki decides the pricing of the SUV.

First Published Date: 21 Jul 2022, 09:55 AM IST
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