Volvo to continue with sedans amid surging  demands for SUVs: Report

Swedish luxury car manufacturer Volvo has confirmed that it will continue to sell sedans under the S range despite the sales of such cars being eclipsed by SUVs. Volvo sells its luxury sedans under the S badge and SUVs under the XC badge. However, the new generations might get a new moniker series instead of S. Also, the upcoming Volvo sedans and estates will ditch their alphanumeric nomenclatures and adopt full names.

By: HT Auto Desk
| Updated on: 10 Jan 2022, 13:16 PM
Follow us on:
Follow us on:
Volvo sedans will ditch their usual alphanumeric nomenclature and adopt full names.
Volvo sedans will ditch their usual alphanumeric nomenclature and adopt full names.

Also Read : Volvo to add YouTube and Google Home integration in its cars soon

While sales of both sedans and estates are being overshadowed by rising demand for SUVs, the company is not willing to ditch other models for the sake of XC badged models, reports Autocar UK.

Volvo XC60 SUV is the bestselling model from the Scandinavian car brand. It has sold nearly 162,600 units in the first three quarters of 2021 as compared to S60, V60, S90 and V90 combined. With this performance, the automaker has every reason to incline towards the SUVs. But Volvo CEO Hakan Samuelsson has indicated that the automaker would continue to sell sedans and estates, in a new and attractive guise though.

Also check these Cars

Find more Cars
Volvo S90 (HT Auto photo)
₹ 61.90 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Explore your Vehicle
Volvo C40 Recharge (HT Auto photo)
₹ 61.25 Lakhs* *Ex-showroom price
Add to compare
Volvo Xc40 (HT Auto photo)
₹ 41.25 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Volvo S60 (HT Auto photo)
₹ 45.90 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Volvo Xc90 (HT Auto photo)
₹ 88.90 - 96.65 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Audi A6 (HT Auto photo)
₹ 54.42 - 62.43 Lakhs* *Ex-showroom price
Add to compare
Check latest offers

Samuelsson has reportedly said that the S and V lines will be replaced with something even more attractive to consumers. He also said that the auto company needs lower cars with more conventional body sizes but maybe a little less square than previous ones. "These low cars will be in addition to our high-positioned SUVs. Stay tuned," Volvo CEO said.

He further said that future cars will be less boxy in an attempt to reduce air resistance. This would result in coupe-like cars. “We talk a lot about range in electric cars, but I think we will start looking at energy efficiency, and of course, air resistance will be very central to that," he further added.

Interestingly, Samuelsson's latest comments on the carmaker's strategy for sedans and estates come as a toned-down version of his own stance on the S and V series models. He previously said that the Swedish automaker will increase its line-up of SUVs while cutting back on traditional sedans and estates.

Meanwhile, Volvo is shifting its production priorities from ICE vehicles to electric vehicles. Volvo currently produces 15,000 EVs annually, but it aims to increase the capacity to 150,000 units by mid next year. This comes in line with Volvo's aim to have 50 per cent EV sales by 2025.

First Published Date: 10 Jan 2022, 13:16 PM IST
Shopping Bag Shop Now
70% OFF
VENO Portable High Power 2 in 1 Car Vacuum Cleaner | USB Rechargeable Wireless Handheld Car Vacuum Cleaner Traveling, Camping Reusable and Sustainable (2 in 1 Vacuum Cleaner)
Rs. 899 Rs. 2,999
1% OFF
Godrej aer O – Hanging Car Air Freshener | Car Accessories | Cool Aqua (7.5g)
Rs. 98 Rs. 99
68% OFF
PUNZONE Car Body Scratch Remover - Scratch Repair Polishing Wax Kit Sponge Body Compound Cream Wax, Car Body Compound Scratch Remover
Rs. 289 Rs. 898
65% OFF
Ambrane 38W Fast Car Charger with Dual Output, Quick Charge 3.0 and Power Delivery, Type-C & USB Port, Wide Compatibility for Smart Phones (RAAP C38 A, Black)
Rs. 349 Rs. 999

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.