Porsche reveals little secrets behind Cayenne development: Here's one

Porsche had to go to great lengths to keep its Cayenne SUV project a secret, which became the saviour for the German high-performance car brand at a time when it was gasping for breath. The German automaker under the Volkswagen umbrella is revealing small secrets behind the development of this popular high-performance luxury SUV after two decades of a successful run. Porsche Cayenne was introduced back in 2002 and it was successful in achieving its goal of saving the company from possible bankruptcy.

By: HT Auto Desk
| Updated on: 04 Jul 2022, 07:30 AM
Follow us on:
Follow us on:
The Porsche Cayenne is one of the most successful products from the brand since its inception.
The Porsche Cayenne is one of the most successful products from the brand since its inception.

Also Read : Lamborghini delivers second unit of Aventador Ultimae Roadster in India

Currently, in its third generation, Porsche Cayenne SUV was known as project Colorado during its developmental phase. Instead of making the car at its Weissach plant, Porsche used a 3,800 square metre three-story former computer assembly plant in Hemmingen to develop its SUV. The project was led by Klaus Gerhard Wolpert, who was the head of the product line for Cayenne.

In order to protect the secrecy of the project, Porsche didn't use any company markings on the plant. The ground of the facility was surrounded by a fence and the office windows were mirrored. The visitors were registered through tight security. Every person related to the project used to be supervised. The automaker also revealed how the building became the home to 260 Porsche engineers and 40 from Volkswagen. The goal was to develop Porsche Cayenne under stringent confidentiality.

Also check these Cars

Find more Cars
Porsche Cayenne (HT Auto photo)
₹ 1.27 - 1.93 Cr* *Ex-showroom price
Add to compare
Check latest offers
Explore your Vehicle
Porsche Cayenne Coupe (HT Auto photo)
₹ 1.35 - 1.98 Cr* *Ex-showroom price
Add to compare
Check latest offers
Porsche Macan (HT Auto photo)
₹ 69.98 - 84.04 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Mahindra Thar (HT Auto photo)
₹ 10.98 - 16.94 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Tata Nexon (HT Auto photo)
₹ 8.10 - 13 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Tata Harrier (HT Auto photo)
₹ 15.49 - 26.44 Lakhs* *Ex-showroom price
Add to compare
Check latest offers

Speaking about the project Wolper said that the Cayenne product line was run like a company in its own right. "I had the entire budget and responsibility and my only boss at that time was Wendelin Wiedeking," he further added. Wiedeking was Porsche's former President and CEO between 1993 and 2009.

Currently, the same Hemmingen site is home to around 700 employees working on another interesting product, the Macan. Also, this same product line will roll out the auto company's first all-electric SUV.

First Published Date: 04 Jul 2022, 07:30 AM IST
NEXT ARTICLE BEGINS
Shopping Bag Shop Now
74% OFF
IDELLA Car Duster, Extendable Long Handle Microfiber Car Duster Exterior Scratch Free Car Cleaning Tool, Car Dust Brush for Truck, Pickup, SUV, RV, Motorcycle, Vehicles Cleaning,(Multicolor)
Rs. 238 Rs. 899
55% OFF
Antson Portable High Power 2 in 1 Car Vacuum Cleaner | USB Rechargeable Wireless Handheld Car Vacuum Cleaner Traveling, Camping Reusable and Sustainable, Portable,Rechargeable Vacuum (2 in 1)
Rs. 899 Rs. 1,999
74% OFF
Microfiber Car Cleaning Soft Brush Ideal as Mop Duster, Washing Brush with Long Handle, Dust Cleaner Car Wash Brush with Handle, Soft Brush Scratch Free, Cleaning Dashboard Curved Design - Grey
Rs. 389 Rs. 1,499
1% OFF
GOODAIR Clear Car Windshield Enhancer | Classic |12 Tablets
Rs. 295 Rs. 299

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
Powered by: Acko Logo
Please be noted that any information provided herein above will be received by Acko General Insurance Limited (“Acko”). By mentioning the above information, you agree to provide these details and information to Acko.
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.