10,000 Urus: Lamborghini achieves production record of its super SUV

Two years on from its market introduction, the Urus, the Lamborghini Super SUV, has reached the important milestone of the 10,000th car. The model with chassis number 10,000, destined for Russia, comes in the new Nero Noctis Matt (black) colour, combined with the carbon fibre package and two-tone Ad Personam interiors in black and orange, complemented by carbon fibre components.

By: HT Auto Desk
| Updated on: 02 Mar 2021, 10:24 AM
Follow us on:
Follow us on:
Lamborghini achieved production milestone of 10,000 Urus SUV.
Lamborghini achieved production milestone of 10,000 Urus SUV.

In order to enable clients to further express their personalities, in June 2020, a new color collection was presented for the Super SUV, the Urus Pearl Capsule, which, with a two-tone exterior look, offers ultra-bright pearlescent shades with four-layer paint, in line with Lamborghini colour tradition – Giallo Inti (yellow), Arancio Borealis (orange), and Verde Mantis (green), combined with glossy black roof, rear diffuser, spoiler lip and other details. The Urus Pearl Capsule comes as an optional extra for Model Year 2021 and is offered together with a wide range of new colours and features.

Urus is Lamborghini's first foray into the lucrative space of SUVs.
Urus is Lamborghini's first foray into the lucrative space of SUVs.
Urus is Lamborghini's first foray into the lucrative space of SUVs.
Urus is Lamborghini's first foray into the lucrative space of SUVs.

Since it was first presented in December 2017, the Urus has contributed significantly to the increase in Automobili Lamborghini sales: in 2019, the first full year that the Urus was present on the market, 4,962 units were delivered to customers.

Also check these Cars

Find more Cars
Lamborghini Urus S (HT Auto photo)
₹4.18 Cr**Ex-showroom price
Add to compare
Check latest offers
Explore your Vehicle
Lamborghini Huracan Evo (HT Auto photo)
₹3.22 - 3.73 Cr**Ex-showroom price
Add to compare
Check latest offers
Lamborghini Urus Performante (HT Auto photo)
₹4.22 Cr**Ex-showroom price
Add to compare
Check latest offers
Lamborghini Huracan Sto (HT Auto photo)
₹4.99 Cr**Ex-showroom price
Add to compare
Check latest offers
Lamborghini Huracan Evo Spyder (HT Auto photo)
₹3.54 - 4.1 Cr**Ex-showroom price
Add to compare
Check latest offers
Ferrari Portofino (HT Auto photo)
₹3.5 Cr**Ex-showroom price
Add to compare
Check latest offers

Also Read : Urus, the driving force behind Lamborghini's unprecedented success

In 2017, in preparation for the launch of the design of its third model, the Automobili Lamborghini headquarters site expanded from 80,000 to 160,000 m2. Manifattura Lamborghini, the assembly line dedicated entirely to the Super SUV, is based on the so-called Factory 4.0 model, which integrates new production technologies to support workers throughout the assembly operations. Manifattura Lamborghini establishes a new production model benchmark characterised by modularity, flexibility, and maximum personalisation.

In a recent interview to HT Auto, Lamborghini India Head Sharad Agarwal had said that there has been a robust demand for the Urus in the country.
In a recent interview to HT Auto, Lamborghini India Head Sharad Agarwal had said that there has been a robust demand for the Urus in the country.
In a recent interview to HT Auto, Lamborghini India Head Sharad Agarwal had said that there has been a robust demand for the Urus in the country.
In a recent interview to HT Auto, Lamborghini India Head Sharad Agarwal had said that there has been a robust demand for the Urus in the country.

In 2019, a paintshop dedicated entirely to the Urus was opened. Like the production line, the new paintshop is characterised by the use and further evolution of the Factory 4.0 model, which integrates new technologies including AI.

First Published Date: 21 Jul 2020, 15:18 PM IST
Recommended for you
View all
NEXT ARTICLE BEGINS
Shopping Bag Shop Now
55% OFF
SOFTSPUN Microfiber Cloth - 4 pcs - 40x40 cms - 340 GSM Grey- Thick Lint & Streak-Free Multipurpose Cloths - Automotive Microfibre Towels for Car Bike Cleaning Polishing Washing & Detailing…
Rs. 269 Rs. 604
19% OFF
Involve Your Senses One Musk Organic Car Perfume, Involve Your Senses Strong Fiber Air Freshener to Freshen'up Your Car - IONE01-40 g,Car Accessories interior car perfumes and fresheners
Rs. 324 Rs. 399
73% OFF
pTron Bullet Pro 36W PD Quick Charger, 3 Port Fast Car Charger Adapter - Compatible with All Smartphones & Tablets (Black)
Rs. 349 Rs. 1,299
14% OFF
Jopasu Car Duster
Rs. 749 Rs. 869

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city