Audi Q2 SUV launched in India, live updates: Highlights
Will Audi Q2 manage to attract dedicated admirers of Audi and bring in new members?
Here are the highlights from the launch of Audi Q2 right here:
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How exactly does Audi plan on wooing new buyers?
Click here to know of Audi's plans to expand customer base courtesy Q2.
Here's our quickfire take on why Q2 deserves to be bought. And why it merits a re-think:
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Read our in-depth launch report of Audi Q2 here:
For full report, click here.
...and the Q2 has been officially launched!
Q2 SUV from Audi starts at ₹34.99 lakh (ex showroom, India). Audi assures an affordable cost of ownership courtesy its 'Peace of Mind' package.
Five trims available on Q2
Q2 hopes to replicate the success of Q products in India.
Did you know? 46% of vehicles sold by Audi here are SUVs.
What excites Virat Kohli?
Audi brand ambassador and India cricket captain Virat Kohli says Q2 will open the luxury car brand to more fans.
Phygital playground
Dhillon highlights the advantage Audi has had in being the first luxury car brand in India to move into digital space in a big way.
Pushing forward
Audi India Head Balbir Singh Dhillon says while 2020 has caused hiccups, it has also underlined the resolve to push forward with product launches and back pre-owned car business.
Launch event for Q2 about to begin
All searching eyes would be on how Audi decides to price its smallest SUV here.
Biggest plus
Q2's biggest strength lies in the way it drives. A peppy engine, a favourable power-to-weight ratio and Quattro technology make it an absolute driver's delight.
Did you know? Q2 claims to hit 100 kmph in just a little less than seven seconds.
All you need to know about Audi Q2 SUV
Just in case you missed it, here's our first-drive review of Q2:
Not your usual menacing SUV this
The design and proportions of the Q2 are a step away from the SUVs in the Audi family with this offering sporting more of a crossover profile, especially on the side.
The swooping roofline towards the blackened C-pillar whispers of a coupe-ish appeal hitherto unseen in any Q product.
Audi's wide SUV portfolio
Q2 will sit at the entry point of Audi's SUV portfolio in India which is capped by the RS Q8 priced at ₹2.07 crore (ex showroom).
CBU route
Q2 is being brought to India via the completely built unit (CBU) route. Audi India is utilising the government's provision of allowing a total of 2,500 cars to be imported and be sold here without the need for undergoing the process to meet local regulatory requirements as long as the model has certification from the EU or Japan.
It is not just about buying
Audi has already announced an introductory ‘Peace of Mind’ benefit that comes bundled with a 5 year Service Package with 2+3 years Extended Warranty and 2+3 years Road Side Assistance.
Why is the Q2 so important for Audi?
In a press statement last week, Audi India Head Balbir Singh Dhillon had explained the significance of Q2 for the company here. " The Audi Q2 is an extremely important product for India as it opens up a new segment of buyers for the brand," he had said. " It is a Luxury All-Rounder that is big on features and extends the successful Q-family.
_1602309272469.jpg "Q2 is going to be the most affordable and most compact offering in the Q series from Audi. (HT Auto/ Sabyasachi Dasgupta)")
Pre-launch bookings
Audi has recently opened the bookings for Q2 SUV. Interested customers can make bookings by paying a deposit of ₹2 lakh.
Product offensive from Audi
Q2 SUV will be the fifth launch from the company in India this year as it looks to match up to the flurry of launches in rival camps, especially Mercedes-Benz.
