Classic rivalry: BMW is growing faster than Mercedes-Benz

Last year, BMW beat Mercedes-Benz to become the world's premium car brand.
By : HT Auto Desk
| Updated on: 11 Jun 2022, 03:28 PM
BMW and Mercedes-Benz
BMW and Mercedes-Benz
BMW and Mercedes-Benz
BMW and Mercedes-Benz

BMW and Mercedes-Benz are two prominent automakers in the premium segment whose rivalry has been noteworthy to date. Both the luxury carmakers have motivated one another to push in terms of performance, technology and safety features. However, despite various challenges, BMW seems to be going ahead of Mercedes-Benz. Last year, BMW beat Mercedes-Benz to become the world's premium car brand.

With positive growth in sales figures, last year compared to 2020, BMW emerged as the winner in the premium segment whereas Mercedes – excluding its Smart and vans – registered a dip of 5 per cent in the global sales of car units.

Similar Cars

Find More Cars
Mercedes-benz Gls (HT Auto photo)
Mercedes-benz Gls
2925 cc | Diesel | Automatic (Torque Converter) | 12.5 kmpl
₹1.05 - 1.09 Cr**Ex-showroom price
Bmw 3 Series Gran Limousine (HT Auto photo)
Bmw 3 Series Gran Limousine
1998 cc | Petrol | Automatic (Torque Converter) | 15.3 kmpl
₹51.5 - 54.9 Lakhs**Ex-showroom price
Bmw X4 (HT Auto photo)
Bmw X4
1998 cc | Petrol | Automatic (Torque Converter) | 12.82 kmpl
₹65.1 - 71.5 Lakhs**Ex-showroom price
Jaguar I-pace (HT Auto photo)
Jaguar I-pace
Electric | Automatic
₹1.06 - 1.12 Cr**Ex-showroom price
Mercedes-benz Eqc (HT Auto photo)
Mercedes-benz Eqc
Electric | Automatic
₹1.07 Cr**Ex-showroom price
Bmw 2 Series Gran Coupe (HT Auto photo)
Bmw 2 Series Gran Coupe
1998 cc | Petrol | Automatic (Torque Converter) | 14.82 kmpl
₹37.9 - 42.3 Lakhs**Ex-showroom price

(Also read | BMW India kick-starts pre-monsoon service campaign )

According to a report by Motor1, BMW had the advantage because of the growing demand for its most popular models while Mercedes was held back mostly due to its C-Class and E-Class models. Sales of BMW cars also increased in countries such as China, Europe, the United States and Japan-Korea. On the other hand, Mercedes saw a fall in the demand in these markets. In a past report earlier this year, BMW said it sold 22,13,795 units worldwide last year. BMW stated 2021 as the best-ever yearly sales for the company.

FOLLOW US:Stay Updated with latest content - Subscribe us on
FOLLOW US:Stay Updated with latest content - Subscribe us on

Mercedes, over the past decade, has focused on reducing the average age of its customers and hence introduced the Mercedes A-Class, CLA, CLS and SUV range making it more popular for its sporty performance-based vehicles. However, BMW is emerging with its latest deliverables such as the BMW iX, the 4 Series and the recently updated BMW 7 Series.

(Also read | First-ever unit of Mercedes-AMG GT Black Series delivered in India )

Even though both the automakers are changing their approach, it is the global sales gap between BMW and Mercedes that one needs to look out for as it may decide which company reigns in the premium segment for a longer time.

 

 

 

First Published Date: 11 Jun 2022, 03:28 PM IST
Recommended For You
View All
NEXT ARTICLE BEGINS

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking VIEW OFFERS you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city