Toyota Urban Cruiser to launch in India today: Price expectation

The Toyota Urban Cruiser is basically a Maruti Vitara Brezza's spin off.The new Urban Cruiser will sit in the hotly contested sub-4 meter SUV segment.
By : HT Auto Desk
| Updated on: 23 Sep 2020, 10:22 AM
Toyota Urban Cruiser
Toyota Urban Cruiser
Toyota Urban Cruiser
Toyota Urban Cruiser

Toyota will launch the Urban Cruiser SUV in the Indian market on Wednesday (September 23). It is the second installment from the Toyota-Suzuki strategic partnership for the Indian market after Glanza which is a rebranded version of the popular Maruti Suzuki Baleno.

The Urban Cruiser is basically a spin off of the Vitara Brezza which was once a segment leading car. The new Urban Cruiser will sit in the hotly contested sub-4 meter SUV segment which is currently occupied by the already established rivals such as the Hyundai Venue, Mahindra XUV300 and the recently launched Kia Sonet.

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(Also Read: Toyota Kirloskar Motor reiterates its commitment to Indian market)

As far as pricing goes, the Urban Cruiser will be placed as a slightly more premium offering against its donor model. While Brezza start from 734,000 and extends up to 111,5000 (ex-showroom), Urban Cruiser will be based on the higher trims of the Brezza and hence will start somewhere from around 9 lakh and extend up to 12 lakh (ex-showroom).

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In order to create more hype before the price reveal, Toyota Kirloskar Motor has recently roped in the leading Bollywood actor, singer and youth icon Ayushmann Khurrana as the Brand Ambassador for the all-new Urban Cruiser. (More details here)

The Urban Cruiser SUV will source power from a K-Series 1.5-litre, four-cylinder petrol powertrain. The gearbox will include both, Manual Transmission (MT) and Automatic Transmission (AT) options. The company has also announced that the AT variants will get advanced Lithium-Ion battery featuring an Integrated Starter Generator.

(Also Read: Meet Suzuki Swace: Another love child from Toyota-Suzuki alliance)

Pre-bookings for the Urban Cruiser SUV has already begun and the deliveries will commence soon after the launch.

First Published Date: 22 Sep 2020, 15:10 PM IST
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