Toyota Urban Cruiser is a rebadged version of Maruti Suzuki Vitara Brezza but seeks to carve out a niche identity for itself.
Urban Cruiser claims to be more premium and Toyota is looking at the sub-compact SUV to give it a firm grasp in the smaller car segment.
Toyota Urban Cruiser is all set to be launched today in what would be yet another player in the highly-contested sub-compact SUV space in India. The segment is lucrative but is also tightly fought and Toyota's entry with the Urban Cruiser is good news for prospective buyers as it further expands the number of options available.
The field already has established players like Maruti Suzuki Vitara Brezza - of which Urban Cruiser is a spin off, Hyundai Venue, Tata Nexon and Mahindra XUV300 while the recently-launched Kia Sonet has also promised upheavals of tectonic proportions.
Toyota would be hoping that its success with big cars in India - just look at the popularity of Innova Crysta and Fortuner - will help its cause in the sub-compact SUV segment too and Urban Cruiser is able to find its intended mark.
Catch live and latest updates from the Urban Cruiser launch event here:
23 Sep 2020, 01:11:56 PM IST
Thank you for joining us today for the Toyota Urban Cruiser launch
That's all we have from the live launch event of Urban Cruiser. Thank you for joining us.
23 Sep 2020, 01:10:43 PM IST
How is Toyota Urban Cruiser different from Maruti Vitara Brezza?
While Toyota Urban Cruiser is a spin-off of Maruti Suzuki Vitara Brezza, it has small and subtle distinctions that seek to set it apart from its donor model. Read full report here.
When will the deliveries of Toyota Urban Cruiser begin?
Deliveries of the sub-compact SUV is slated to begin from mid-October.
23 Sep 2020, 12:07:34 PM IST
Here is the full price list of Toyota Urban Cruiser
Toyota Urban Cruiser comes in three variants - mid, high and premium, across automatic and manual transmission options. Check out the complete price list here.
23 Sep 2020, 12:04:40 PM IST
What is the price that Toyota Urban Cruiser starts at?
Toyota has priced the Urban Cruiser at the starting range of ₹8,40,000 (ex-showroom, Delhi).
23 Sep 2020, 11:59:41 AM IST
Big dreams for Toyota Urban Cruiser
By the end of year 2020, Toyota Urban Cruiser aims to be present in 290 cities all across the country.
23 Sep 2020, 11:57:09 AM IST
What makes Toyota Urban Cruiser stand out on the road?
Toyota Urban Cruiser benefits from a tough exterior and a feature loaded interior. It gets a bold front grille, dual chamber LED projector headlamps, complete LED light package and diamond cut alloys. Its interior is spacious as well as there is enough boot space.
23 Sep 2020, 11:46:30 AM IST
Ayushmann Khurrana joins Toyota Urban Cruiser launch
Bollywood actor, singer and youth icon Ayushmann Khurrana has joined Toyota as the brand ambassador for the all-new Toyota Urban Cruiser. Read more here.
23 Sep 2020, 11:40:05 AM IST
Urban Cruiser seeks to be the youngest SUV
Urban Cruiser seeks to cater to the wide set of Toyota customers and especially the millennials. Toyota says the young generation is the one that knows how to make choices and resonate the theme of respect. The SUV aims to give young customers an opportunity to enter the Toyota SUV family.
23 Sep 2020, 11:32:48 AM IST
Launch event for Urban Cruiser begins
Urban Cruiser will be Toyota's second spin-off of a Maruti Suzuki car after the Baleno hatchback which is sold as Glanza in India.
23 Sep 2020, 11:30:12 AM IST
The official launch of Urban Cruiser from Toyota is just a short while away.
23 Sep 2020, 11:00:28 AM IST
Pre-booked an Urban Cruiser? Toyota says thanks
Toyota recently launched a special ‘Respect Package’ as an early-movers advantage for customers who have pre-booked the Urban Cruiser SUV. Read more here.
23 Sep 2020, 10:30:03 AM IST
Urban Cruiser will be available in six single-colour choices. The top variant gets three dual-tone colour options.
23 Sep 2020, 09:59:45 AM IST
Brezza's mild-hybrid technology finds a place in the Urban Cruiser as well. But much like in the Maruti, this would only be available in the auto transmission options.
23 Sep 2020, 09:29:27 AM IST
What's under the hood?
Urban Cruiser will get the same 1.5-litre petrol engine that is found inside the Brezza.
23 Sep 2020, 09:28:48 AM IST
Style and substance?
Urban Cruiser will also get diamond cut 16-inch alloy wheels, rain sensing wipers, automatic climate control (standard across all variants), cruise control and electrochromic rear view mirror.
23 Sep 2020, 08:25:59 AM IST
While the cabin of the Urban Cruiser is expected to be largely similar to the Brezza, it is done in brown upholstery while the Maruti product is in a full black colour theme.
23 Sep 2020, 08:25:20 AM IST
What's in a look?
Toyota has attempted to give Urban Cruiser slight design updates that seek to set it apart from the Brezza. Therefore, the Toyota product gets a new and more imposing front grille and a reworked bumper.
23 Sep 2020, 08:00:22 AM IST
Toyota-Maruti Suzuki strategic partnership
Urban Cruiser will be the second product offered in the Indian market under its strategic partnership with Maruti Suzuki.
Glanza was the first such product and has fared reasonably well. It is based on Baleno from Maruti Suzuki.
23 Sep 2020, 07:59:25 AM IST
Small size, big dreams
Toyota has had a lot of success in India courtesy cars like Innova Crysta and Fortuner. MPV and full-sized SUVs aside, there's not been much joy, however, for it here.
Urban Cruiser will carry a whole lot of expectations because it does enter a segment that is robust and rising.