Is Thar SUV waiting period now 9 months? Anand Mahindra assures rise in output

Mahindra Thar SUV may have garnered a lot of interest among customers, but the waiting period for the new avatar of the iconic off-roader is getting longer with time. Earlier this month, HT Auto reported waiting period for Thar SUVs extended to seven months. By the end of the month, it seems to have extended further to nine months.

By: HT Auto Desk
| Updated on: 25 Nov 2020, 11:21 AM
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Mahindra launched the new Thar SUV at a starting price of ₹9.80 lakh on October 2.
Mahindra launched the new Thar SUV at a starting price of ₹9.80 lakh on October 2.

Recently, one of the customers who has booked a Thar SUV, raised the issue on social media. He said that it is a disappointment to wait so long for an SUV that has already been booked.

The user also asked Mahindra Group chairman Anand Mahindra whether production of Thar SUVs can be increased to meet the demand. Mahindra replied, “Working round the clock to raise output."

In little over a month since its launch on October 2, Mahindra received over 20,000 bookings for Thar 2020, making it one of the most successful launches of the year and product from the car maker.

Such has been the response for the new Thar that Mahindra and Mahindra had to issue a press statement saying that the waiting period for it ranges between five and seven months, depending on variants.

"We are overwhelmed with this unprecedented response that the all-new Thar has garnered. I must admit the response has surpassed all our expectations and production capacities," M&M Automotive Division Chief Executive Officer Veejay Nakra had said.

Mahindra had also promised that the process of delivering as many as 500 units of Thar 2020 to customers have already begun and probably completed by the Diwali weekend.

Also Read : After Thar SUV, Mahindra may have 5 new launches lined up for next year

The bulk of the demand is coming in for the LX variant of Thar 2020 with many preferring the petrol automatic. The SUV is also available with a diesel engine and with manual transmission. That it remains a capable off-roader does play to its strength but the new Thar has now also become an attractive proposition for the lifestyle buyer who may put it through its paces within city limits on a daily basis. As such, the plethora of options, a long list of features and stylish looks all combine to make this vehicle stand out.

The second-generation Thar is pinned on a completely new ladder-frame chassis and gets soft-top, hard-top and convertible rooftop as options.

First Published Date: 25 Nov 2020, 10:36 AM IST
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