Latest Ford Raptor wants to roar loud, mute charge of newer rivals

With new competition nipping at its wheels, Ford Motor Co. has overhauled its rugged F-150 Raptor model, a pricey and profitable pickup the company calls its “trophy truck."

By: Bloomberg
| Updated on: 04 Feb 2021, 12:07 PM
Follow us on:
Follow us on:
Ford is yet to release pricing on the 2021 Raptor.
Ford is yet to release pricing on the 2021 Raptor.

The 2021 Raptor coming this summer will be outfitted with a beefier suspension, optional 37-inch tires and a twin-turbo V6 engine for high-speed off-roading, the company said in a briefing. On the style side, the truck, originally inspired by the fleet-footed dinosaur, will feature design cues from the F-22 Raptor fighter jet and a “throatier" engine growl, Ford said.

Also Read : Ford Motor terminates electric vehicle plans with China's Zotye

The Dearborn, Michigan-based automaker is protecting it flank and its riches in the high-end truck market, which is about to be overrun with new entries including the V8-powered Ram 1500 TRX from Fiat Chrysler, now a unit of Stellantis NV, as well as a trio of highly anticipated electric pickups: the Tesla Cybertruck, GMC Hummer and Rivian R1T. The F-150, the best-selling vehicle in the U.S., is Ford’s biggest money maker.

Trending Cars

Find more Cars

The Raptor, built atop the mechanical foundation of the redesigned F-150, has given Ford street cred among a growing cadre of wealthy truck buyers looking to make a bold statement. It also has filled the company’s coffers, with prices starting at $53,455 for the current model and climbing much higher. Ford hasn’t released pricing yet on the 2021 version.

Also Read : Morgan Stanley estimates Ford reaping $5 billion from Google deal

“Recreational off-road is a very hot segment right now," said David Whiston, an auto analyst at Morningstar Inc. “Raptor has been a part of that for a while now. It’s a higher-priced truck with good margins."

First Published Date: 04 Feb 2021, 12:07 PM IST
Recommended for you
View all
Shopping Bag Shop Now
55% OFF
SOFTSPUN Microfiber Cloth - 4 pcs - 40x40 cms - 340 GSM Grey- Thick Lint & Streak-Free Multipurpose Cloths - Automotive Microfibre Towels for Car Bike Cleaning Polishing Washing & Detailing…
Rs. 269 Rs. 604
13% OFF
Involve Your Senses One Musk Organic Car Perfume, Involve Your Senses Strong Fiber Air Freshener to Freshen'up Your Car - IONE01-40 g,Car Accessories interior car perfumes and fresheners
Rs. 349 Rs. 399
73% OFF
pTron Bullet Pro 36W PD Quick Charger, 3 Port Fast Car Charger Adapter - Compatible with All Smartphones & Tablets (Black)
Rs. 349 Rs. 1,299
14% OFF
Jopasu Car Duster
Rs. 749 Rs. 869

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city