Faulty Ford ad in Australia costs $1.81 mln cashback for Mustang Mach 1 buyers

Ford mistakenly advertised features in Australia that are not available in the Mustang Mach 1 in the country.Ford of Australia is offering the affecte
Ford Motor Company has earmarked 700 units of Mustang Mach 1 for the Australian market.
Ford Motor Company has earmarked 700 units of Mustang Mach 1 for the Australian market.

A faulty advertisement has cost Ford Motor Company around $4,040 discount for each Mustang Mach 1 customer in Australia. The total amount costs the brand is $1.81 million. This goof-up clearly gave the US auto major a major hiccup in the country.

Also Read : Ford Mustang Mach-E sets world record long-distance range

The automaker published the brochure with some features that were not available in the actual Australia-spec Mustang Mach 1. These features include rear parking sensors, adaptive cruise control, Torsen limited-slip differential etc.

Also check these Cars

Find more Cars
Ford Mustang Mach E (HT Auto photo)
₹ 70 Lakhs
View Details
Kia Ev6 (HT Auto photo)
BatteryCapacity Icon77.4 kWh Range Icon708 km
₹ 59.95 - 64.95 Lakhs
View Offers
Lexus Nx (HT Auto photo)
Engine Icon2494.0 cc FuelType IconMultiple
₹ 64.90 - 71.60 Lakhs
View Offers
Mercedes-benz Eqa (HT Auto photo)
BatteryCapacity Icon66.5 kWh Range Icon426 Km
₹ 60 Lakhs
View Details
Bmw Ix1 (HT Auto photo)
BatteryCapacity Icon66.4 KWh Range Icon440 Km
₹ 66.90 Lakhs
Volvo C40 Recharge (HT Auto photo)
BatteryCapacity Icon 78 kWh Range Icon 530 Km
₹ 61.25 Lakhs

These features are available in the US-spec Mustang Mach 1. The car gets a manual gearbox in the US market.

This goof-up resulted in the early buyers of the car in Australia complaining to the automaker. Ford of Australia decided to address the issue by offering three years of free servicing and a track day to the affected Mustang Mach 1. However, these perks didn't stop criticism.

To sweeten the deal further, Ford of Australia offered the first 450 Mustang Mach 1 buyers in the country a 5,400 AUD cashback. This amount translates to around $4,040 at the current exchange rate, accumulating to $1.81 million in total. These 450 customers ordered the Ford car before the brochure was corrected. Also, the automaker has said that these 450 affected buyers can cancel their order and will receive a full refund for that.

Ford Motor Company has earmarked 700 units of Mustang Mach 1 for the Australian market. Out of these, less than 50 units are currently available for sale.

The Mustang Mach 1 gets power from a 5.0-litre Ti-VCT V8 Engine. The Australian-spec model gets a 10-speed SelectShift Automatic gearbox with Paddle Shifters mated to the engine for transmission duty.

First Published Date: 15 Jul 2021, 20:45 PM IST

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city

Want to get the best price for your existing car?

Powered by: Spinny Logo
By clicking "View Offers" you Agree to our Terms and Privacy Policy
Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.