Royal Enfield sells 59,084 units in November, Meteor 350 to chart forward path

Priced at 1.75 lakh (ex showroom), Royal Enfield Meteor 350 promises to be a solid cruise ride option.Royal Enfield is looking at getting more traction from younger buyers and has introduced colour customization on its Classic 350.
By : HT Auto Desk
| Updated on: 02 Dec 2020, 07:46 AM
Meteor 350 is leaps ahead in terms of ride and handling.
Meteor 350 is leaps ahead in terms of ride and handling.
Meteor 350 is leaps ahead in terms of ride and handling.
Meteor 350 is leaps ahead in terms of ride and handling.

Royal Enfield has reported a six per cent year-on-year growth and sold a total of 63,782 units in the month of November as against 60,411 in the same month of 2019. Last month, the company sold a total of 59,084 units in the domestic market and expects the newly-launched Meteor 350 to help sustain the momentum.

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Meteor 350 has received a positive response and serves as a replacement to the iconic Thunderbird 350 in the Indian market. Available in three editions - Fireball, Stellar and Supernova, it also offers as many as eight customizable colourways. Priced at 1.75 lakh (ex showroom), Meteor 350 promises to be a solid cruise ride option.

Royal Enfield is especially trying to woo a younger bike-buying audience and the focus on offerings colour cusotmization is a step in this direction. Apart from the colourways on Meteor 350, the company also introduced two new colour variants of its best-selling motorcycle - Classic 350. "Classic 350 has been one of our most successful motorcycles for over a decade. The simple, timeless design and pure motorcycling experience of the Classic have witnessed immense appreciation and love from riding communities over the years," Vinod K Dasari, CEO, Royal Enfield, had said previously.

While these are good signs and the market - domestic as well as exports - is looking up after troubled times caused by the Covid-19 pandemic, there's a significant way to go for Royal Enfield as well as the entire Indian automobile industry to mitigate the effects of the nation-wide lockdown imposed earlier this year

First Published Date: 02 Dec 2020, 07:45 AM IST
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