Tech-enabled cars priority but data privacy paramount for Mercedes

At a time when cars across segments and price brackets are focusing on technology services almost as much as the vehicle itself, Mercedes-Benz wants to stand apart from the crowd and is pushing forward to carve a niche for itself in how customers get to interact with their vehicles. The German luxury car brand introduced a new generation of app-based products and services on Tuesday and a day later, Mathias Vaitl - Head of Mercedes Me & Digital Services Business at Daimler AG - explained that while tech-based services are inevitable, data privacy of users is of utmost importance too.

Photo courtesy: Mercedes-Benz
Photo courtesy: Mercedes-Benz

Mercedes announced that its three Mercedes Me apps - Mercedes Me, Mercedes Me Store and Mercedes Me Service - are available for download with immediate effect at the Google Play Store and App Store. Vaitl said it is part of the car company's endeavour to further add to the level of convenience that a customer can have with regards to his/her vehicle. "It is fast becoming a lifestyle choice. We have over 2 million downloads so far of our apps and nearly 200,000 people interact with the app daily," he said, before adding that data privacy is an area that gets close attention as well. "For us, data privacy of customers is extremely important. We recommend and our user manual also highlights how one should erase his or her data when selling a car. This way, the new owner does not have access to your data and you don't have access to the vehicle any longer."

Underlining that the drive dynamics of a Mercedes vehicle and the technology services offered go and will go hand-in-hand, Vaitl also said that the response from Mercedes customers for such services are robust. "These make for an even more attractive customer experience," he said.

Also check these Cars

Find more Cars
Mercedes-benz E-class (HT Auto photo)
1991 cc | Petrol | Automatic (Torque Converter)
₹63.6 - 82.1 Lakhs**Ex-showroom price
Add to compare
Check latest offers
Mercedes Benz C-class 2022 (HT Auto photo)
1496 cc | Petrol | Automatic (TC)
₹55 - 61 Lakhs**Ex-showroom price
Add to compare
Check latest offers
Mercedes-benz Amg E53 Cabriolet (HT Auto photo)
2999 cc | Petrol | Automatic
₹1.3 Cr**Ex-showroom price
Add to compare
Mercedes-benz Eqe (HT Auto photo)
UPCOMING
₹70 - 90 Lakhs* *Expected Price
View Details
Mercedes-benz Amg Glc43 Coupe (HT Auto photo)
₹83.1 Lakhs**Ex-showroom price
Add to compare
Check latest offers
Mercedes-benz Glb (HT Auto photo)
₹63.8 - 69.8 Lakhs**Ex-showroom price
Add to compare
Check latest offers

The Mercedes Me app has existed for some time now but the slew of updates announced on Tuesday are a way for the company to set itself apart from other players. Car makers are increasingly equipping their vehicles with technology that allows for controls to be ported straight to and from smartphones. Vaitl says that almost every major market of Mercedes has seen a positive response.

And as mass-market players continue to try to bridge the technology gap, Mercedes appears set to go into the fast track and ensure its cars not only maintain a healthy distance in terms of luxury and drive capabilities on offer but the technology services presented as well.

First Published Date: 05 Aug 2020, 13:14 PM IST
Recommended for you
View all
NEXT ARTICLE BEGINS
Shopping Bag Shop Now
55% OFF
SOFTSPUN Microfiber Cloth - 4 pcs - 40x40 cms - 340 GSM Grey- Thick Lint & Streak-Free Multipurpose Cloths - Automotive Microfibre Towels for Car Bike Cleaning Polishing Washing & Detailing…
Rs. 269 Rs. 604
19% OFF
Involve Your Senses One Musk Organic Car Perfume, Involve Your Senses Strong Fiber Air Freshener to Freshen'up Your Car - IONE01-40 g,Car Accessories interior car perfumes and fresheners
Rs. 324 Rs. 399
73% OFF
pTron Bullet Pro 36W PD Quick Charger, 3 Port Fast Car Charger Adapter - Compatible with All Smartphones & Tablets (Black)
Rs. 349 Rs. 1,299
9% OFF
ShineXPro Microfiber Car Cleaning Cloth - OG Soft 500 GSM Extra Large (35x75 CM) Microfiber Cloth for Car and Bike - Suede Edging for Scratchless Drying and Detailing (Pack of 2)
Rs. 498 Rs. 549

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city