Toyota jointly launches its first Safety Model School in Tamil Nadu

Toyota Kirloskar Motor (TKM) in collaboration with Roots Group of Companies recently announced the launch of the ‘Safety Model School’ at Satchidananda Jothi Nikethan International School at Mettupalayam, Coimbatore. As a part of this programme, TKM along with Roots Group of Companies have built a one-of-its-kind Traffic Park at the school aiming to educate school children on the importance of traffic rules and responsible road safety habits. This well-rounded program on road safety is a part of ‘Team Toyota Activity’ (TTA) and is designed to develop school children as “Road Safety Ambassadors".

The inauguration of the traffic park was graced by Chief Guest, Thiru. S.P Velumani, honorable Minister for Municipal Administration, Rural development and Implementation of Special Programme, Government of Tamil Nadu along with Guests of Honor Mr. Sumit Sharan – Commissioner of Police, Coimbatore and Mr. R. Thiagarajan – Regional Transport Officer, Mettupalayam, Mr. K. Ramasamy - Chairman & Managing Director, Roots Group of Companies, Mr. Masakazu Yoshimura, Managing Director, Toyota Kirloskar Motor Pvt. Ltd., and Mr. Naveen Soni, Vice President, Toyota Kirloskar Motor. Dr.Kavidasan – Director Roots & Secretary Satchidananda Jothi Nikethan, Dr.S.Chandrasekar – Corporate Director Roots, Executives of Roots, TKM, Government officials, Principal, Teachers Students of Satchidanand Jothi Nikethan, Teachers and Students from the schools of Coimbatore were also present at the inauguration ceremony.

This is the first ‘Safety Model School’ initiated by TKM and Roots Group of Companies in the state of Tamil Nadu, and seventh in India. With an intent to outspread road safety message to a larger audience and proliferate its impact, to the schools in the region, by engaging the students from Class 5th to Class 9th. Roots Group of Companies, one of Toyota’s integral partners has joined hands with them to drive their mission of road safety in this region. Both TKM & Roots Group of Companies will work towards improving road safety environment by imparting the best knowledge to school children and educating them on good road sense.