Mustang Mach-E is a sellout: Ford says reservations full

Ford had unveiled the electric Mustang crossover on Nov. 17, and began taking reservations with a refundable deposit of $500.
By : Reuters
| Updated on: 31 Dec 2019, 09:56 AM
Ford reveals its first mass-market electric car the Mustang Mach-E. (AFP)
Ford reveals its first mass-market electric car the Mustang Mach-E. (AFP)
Ford reveals its first mass-market electric car the Mustang Mach-E. (AFP)
Ford reveals its first mass-market electric car the Mustang Mach-E.

Ford Motor Co said on Monday reservations were full for the high-end Mustang Mach-E First Edition electric sport utility vehicle.

The No. 2 U.S. automaker unveiled the electric Mustang crossover on Nov. 17, and began taking reservations with a refundable deposit of $500.

There are four other versions of the Mach-E in addition to the First Edition.

Ford did not provide details on how many reservations it took for the First Edition, which sells for about $60,000, but has said global production in the first 12 months for all versions of the Mach-E is limited to 50,000 vehicles.

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The Mach-E has become a high-profile test for a restructuring at Ford that has been marred by profit warnings, costly quality problems and the troubled launch this year of another important vehicle, the Ford Explorer sport utility.

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Ford Motor Co. showcases the all-new electric Mustang Mach-E vehicle for a photo shoot at a studio in Warren, Michigan, US. (Reuters)
Ford Motor Co. showcases the all-new electric Mustang Mach-E vehicle for a photo shoot at a studio in Warren, Michigan, US. (Reuters)
Ford Motor Co. showcases the all-new electric Mustang Mach-E vehicle for a photo shoot at a studio in Warren, Michigan, US. (Reuters)
Ford Motor Co. showcases the all-new electric Mustang Mach-E vehicle for a photo shoot at a studio in Warren, Michigan, US. (Reuters)

The Mach-E was unveiled in Los Angeles in November. It will be built in Mexico, the first of more than a dozen all-electric vehicles Ford plans to launch by 2022 with an investment of $11.5 billion (8.7 billion pounds). The Mach-E's design was inspired by the classic 1960s Mustang sports car and is meant to challenge electric carmaker Tesla Inc .

More than 80% of U.S. customers are reserving Mach-E with an extended range battery, while about 55% opted for an all-wheel drive, Ford said.

More than 25% of the reservations are from California, with nearly 30% of U.S. customers choosing Mach-E GT, the company said.

First Published Date: 31 Dec 2019, 09:56 AM IST
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