Mustang Mach-E is a sellout: Ford says reservations full

Ford had unveiled the electric Mustang crossover on Nov. 17, and began taking reservations with a refundable deposit of $500.
By :
| Updated on: 31 Dec 2019, 09:56 AM
Ford reveals its first mass-market electric car the Mustang Mach-E. (AFP)
Ford reveals its first mass-market electric car the Mustang Mach-E. (AFP)
Ford reveals its first mass-market electric car the Mustang Mach-E. (AFP)
Ford reveals its first mass-market electric car the Mustang Mach-E.

Ford Motor Co said on Monday reservations were full for the high-end Mustang Mach-E First Edition electric sport utility vehicle.

The No. 2 U.S. automaker unveiled the electric Mustang crossover on Nov. 17, and began taking reservations with a refundable deposit of $500.

There are four other versions of the Mach-E in addition to the First Edition.

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Ford did not provide details on how many reservations it took for the First Edition, which sells for about $60,000, but has said global production in the first 12 months for all versions of the Mach-E is limited to 50,000 vehicles.

The Mach-E has become a high-profile test for a restructuring at Ford that has been marred by profit warnings, costly quality problems and the troubled launch this year of another important vehicle, the Ford Explorer sport utility.

Ford Motor Co. showcases the all-new electric Mustang Mach-E vehicle for a photo shoot at a studio in Warren, Michigan, US. (Reuters)
Ford Motor Co. showcases the all-new electric Mustang Mach-E vehicle for a photo shoot at a studio in Warren, Michigan, US. (Reuters)
Ford Motor Co. showcases the all-new electric Mustang Mach-E vehicle for a photo shoot at a studio in Warren, Michigan, US. (Reuters)
Ford Motor Co. showcases the all-new electric Mustang Mach-E vehicle for a photo shoot at a studio in Warren, Michigan, US. (Reuters)

The Mach-E was unveiled in Los Angeles in November. It will be built in Mexico, the first of more than a dozen all-electric vehicles Ford plans to launch by 2022 with an investment of $11.5 billion (8.7 billion pounds). The Mach-E's design was inspired by the classic 1960s Mustang sports car and is meant to challenge electric carmaker Tesla Inc .

More than 80% of U.S. customers are reserving Mach-E with an extended range battery, while about 55% opted for an all-wheel drive, Ford said.

More than 25% of the reservations are from California, with nearly 30% of U.S. customers choosing Mach-E GT, the company said.

First Published Date: 31 Dec 2019, 09:56 AM IST
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