Maruti Suzuki Invicto three-row MPV launched: Key highlights
- Maruti Suzuki had started to accept bookings for the Invicto premium MPV from June 19. It is the most expensive car in Maruti's lineup.
Maruti Suzuki has officially launched the Invicto premium MPV, its most expensive car in India yet. The carmaker launched the Invicto at an event in Delhi today, July 5. The Invicto MPV is basically a rebadged version of the Toyota Innova HyCross MPV which was launched last year. Maruti Suzuki has already started to accept the bookings for the Invicto from June 19. The price starts at ₹24.79 lakh for the Zeta+ seven-seater variant.
Here are all the key highlights from the Maruti Suzuki Invicto MPV's official launch event:
Maruti Suzuki Invicto launch event comes to an end
Maruti Suzuki Invicto has been launched in the Indian market in three variants. To read the full launch report, click here.
Maruti Invicto prices revealed
Maruti Invicto will start from a price range of ₹24.79 lakh for the Zeta+ seven-seater variant and the pricing will go on to ₹28.42 lakh for the Alpha+ seven-seater variant.
Maruti takes covers off the Invicto three-row MPV
As the launch event progresses, Maruti has taken the covers off the Invicto MPV.
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71.7 kWh
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How many colour options on Maruti Invicto?
The three-row MPV from Maruti comes in four colour options.
Flexible luggage space
There is 239 litres of luggage space available which is expandable up to 690 litres.
Maruti Invicto's dimensions & interior
The Maruti Invicto measures 4,755 mm in length, is 1,850 mm wide and stands 1,795 mm tall. It gets eight-way adjustable power seats, ventilated front seats, captain seats in second row, side foldable tables, one-touch walk-in slide for easy access to third row, multi-zone temperature settings, and panoramic sliding sunroof.
Advanced safety and new engine
Maruti Suzuki Invicto gets one-touch power tailgate, next-gen Suzuki connect, six airbags, SmartPlay Magnum+ infotainment system, 2.0L engine with intelligent electric hybrid system.
Maruti Suzuki on a product offensive
Invicto MPV will the third product from the company in FY 23-24, after Fronx and Jimny.
Maruti plans six EVs by 2031
Charting on the path of carbon neutrality, the company aims to drive in at least six EVs in India by 2031.
Maruti's SUV game going strong
Its SUV share in the market has increased from 8.5% in Q1 FY23 to 20% in Q1 FY24.
What do teasers reveal about the Maruti Invicto MPV?
The three-row model from Maruti will offer panoramic sunroof and captain seats in the second row as some of its key features.
A few more minutes' wait
The Maruti Suzuki Invicto is one of the most anticipated cars from the automaker, ready to break cover within a few minutes.
Maruti Suzuki Invicto expected pricing
The Maruti Suzuki Invicto will come as the new flagship model from the automaker and will be sold through the Nexa premium retail network. Expect the Invicto MPV to be priced between ₹20-25 lakhs (ex-showroom). However, to know the exact pricing, we have to wait a bit more.
Maruti and Toyota partnership
Maruti Invicto shares its underpinnings with the Toyota Innova Hycross. In fact, Toyota will be manufacturing and supplying Invicto to Maruti Suzuki and it will be sold through Nexa dealerships.
Quick recap
How good is the Toyota Innova Hycross that was launched earlier this year?
A strong push towards bigger vehicles
The Indian car market is being powered by SUVs of all shapes and sizes but MPVs are also a fertile playfield for many, including Maruti Suzuki.
Maruti Suzuki hardly new to MPV segment
The Invicto may be positioned as a premium MPV but the likes of Ertiga and XL6 have been around for several years. Timely updates and the addition of S-CNG technology has helped the company sell both models in strong numbers.
What does the name ‘Invicto’ mean?
Maruti is looking to underline the premium yet robust character of its latest - and only - MPV and hence says that Invicto stands for invincible.
Interestingly, the name ‘Innova’ itself was based on the English word innovation.
What is Maruti Suzuki looking to achieve with the Invicto?
Invcito will be the flaghship model from a company that has dominated the Indian car market with its small and hatchback models thus far.
Maruti Suzuki has been adpating to new market trends and hence has been pushing in more SUV models like Grand Vitara and Jimny.
But an MPV with an expected starting price of around ₹20 lakh? Speaking to HT Auto previously, Shashank Srivastava - Senior Executive Officer for Marketing and Sales at MSIL - had explained how the MPV is a bold statement of intent from the brand and that while sales numbers may not match those of other Maruti models, the Invicto is a crown on what is now a very diverse product portfolio.
Invicto: The most expensive Maruti car ever?
Maruti Suzuki already sells two MPVs - the Ertiga and XL6. The Ertiga is an entry level three-row MPV, while the XL6 was launched as its premium six-seater version with a lot more features. Usually, a carmaker would stop adding more three-row vehicles in its lineup, unless it's an SUV. But, Maruti Suzuki decided to take the plunge in the premium segment with the Invicto, given the popularity of Toyota's Innova brand. The Invicto will be positioned above both Ertiga and XL6 MPVs when launched. It is also expected to cost even more than Grand Vitara SUV, the most expensive model Maruti currently has in its stable.
Invicto, another show of Maruti-Toyota tie-up in India
Maruti Suzuki Invicto will become the fourth model shared between the two carmakers as part of the partnership deal in India. The Invicto, based on Toyota Motor's highly popular MPV Innova HyCross, will be rebadged as a Maruti Suzuki model with certain changes. The duo earlier launched twin models like Baleno and Glanza, Urban Cruiser HyRyder and Grand Vitara, Brezza and Urban Cruiser. Invicto is going to be the fourth model under the brand partnership.
