Home > Auto > Cars > Audi showcases futuristic AI:ME concept car at CES 2020

Audi displayed its futuristic vision vehicle - the AI:ME Concept car - at the CES 2020 event in Las Vegas. The car features the latest technological advancements in connectivity, information displays and human-centric conveniences.

Audi showcased the car that can make mobility smart and individual and can be seen as a home away from home. “Open the door, take a seat, and get away from the urban stress: The fully automated Audi AI:ME represents a personal third living space, alongside our homes and workplaces," says Audi.

Audi promises a completely relaxing ride through technological innovations inside the car. The company claims that passengers can use eye tracking to communicate with the show car intuitively and have it order their favourite food, for example. They can also enjoy a wellness experience in the AI:ME: A pair of VR goggles in the car allows the occupants to enjoy a virtual flight across a spectacular mountain landscape. The technology adapts virtual content to the movements of the vehicle in real time.

Audi promises a completely relaxing ride through technological innovations inside the car. (Photo courtesy: audi-mediacenter.com)
Audi promises a completely relaxing ride through technological innovations inside the car. (Photo courtesy: audi-mediacenter.com)


If that isn’t enough, Audi claims that the car thinks for itself and is even empathetic. The “Audi Intelligence Experience" ensures the car knows its user and their habits and uses intelligent functions combined with artificial intelligence to increase the passengers’ safety, wellbeing, and comfort.

The self-learning navigation system is already integrated in the current generation of the MMI systems. It saves preferred destinations, connects them with the date, time, and current traffic situation, and derives suggested routes from this data.

In the future, the car will also conduct a precise analysis as to the functions and settings that its user prefers, ranging from the seat position, media, route guidance, temperature as well as thee fragrance of the interior.

There is more. Should the driver get tired, special light can provide a remedy: Blue, cool white light, for example, has a stimulating and invigorating effect. The Audi project “Human-Centric Lighting" illustrates how the way you feel can be influenced by targeted light colours to support the passengers’ concentration and memory, for example.

The Audi project “Human-Centric Lighting” illustrates how the way you feel can be influenced by targeted light colours to support the passengers’ concentration and memory. (Photo courtesy: audi-mediacenter.com)
The Audi project “Human-Centric Lighting” illustrates how the way you feel can be influenced by targeted light colours to support the passengers’ concentration and memory. (Photo courtesy: audi-mediacenter.com)


An intelligent navigation system can also help passengers locate destinations easily. A navigation arrow in its 3D mixed reality head-up display points exactly into the side road where the destination is located. Just like with a 3D television, two views are generated from each picture: one pixel for the left eye and the neighbouring pixel for the right eye, so that the driver’s eyes, accustomed to a long-range view, do not have to refocus. To the driver, the pictures of the 3D mixed reality head-up display appear to be floating at a distance of 8 to 10 meters; through clever representation, the apparent distance is even increased to over 70 meters. Audi will present the new technology it developed in cooperation with Samsung at CES.


The transparent display on demand is 15 cm high, 122 cm wide, and partially embedded into the instrument panel. It offers two layers: a transparent OLED display and a black layer for a particularly deep shade of black. Sections of the display that are not required for showing information remain transparent. They give the impression of a glass pane and thus offer an unobstructed view of the road.

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