Ford Motor struggling with quality problems leading to vehicle recalls

  • Ford's CEO Jim Farley has been promising to cut down billions from warranty repair costs since he took the lead in October 2020.
A visitor is reflected as he takes pictures of a new Ford Aspire car during its launch in New Delhi, India, October 4, 2018. (File photo) (REUTERS)
A visitor is reflected as he takes pictures of a new Ford Aspire car during its launch in New Delhi, India, October 4, 2018. (File photo)

Top executives at the Ford Motor Company are vowing to fix the quality issues that the company is dealing with, which are leading to vehicle recalls and increasing warranty costs. The head of Ford Blue, the company’s traditional business in internal combustion engine vehicles, Kumar Galhotra, said that the US automaker is looking to fix these issues as soon as possible and looking to make quality its top priority.

Ford's CEO Jim Farley has been promising to cut down billions from warranty repair costs since he took the lead in October 2020 and the company made progress last year. But this year, Ford had to recall of 100,000 hybrid models due to a fire risk and stop delivering the popular Mach-E due to a defect that could cut power to the vehicle while in motion. Federal investigators are looking into the catastrophic engine failures on Ford's hot-selling Bronco SUV.

Also check these Vehicles

Find more Cars
Ford Mustang Mach E (HT Auto photo)
UPCOMING
₹ 70 Lakhs
View Details
Kia Ev6 (HT Auto photo)
77.4 kWh 192 kmph 708 km
₹ 59.95 - 64.95 Lakhs
Compare
View Offers
Lexus Nx (HT Auto photo)
2494.0 Multiple Both
₹ 64.90 - 71.60 Lakhs
Compare
View Offers
Mercedes-benz Eqa (HT Auto photo)
UPCOMING
66.5 kWh 160 kmph 426 Km
₹ 60 Lakhs
View Details
Bmw Ix1 (HT Auto photo)
66.4 KWh 180 Kmph 440 Km
₹ 66.90 Lakhs
Compare
Volvo C40 Recharge (HT Auto photo)
78 kWh 180 Kmph 530 Km
₹ 61.25 Lakhs
Compare

On a call with analysts, Farley said that the company continues to be hampered by recalls and customer satisfaction actions. “This affects our cost, but more importantly, it falls short on our most fundamental commitment to our customers," Farley said.

Also Read : Ford Mustang's new-gen iteration confirmed for September 14 debut

Ford is also closely monitoring social media to see what customers are complaining about. To analyze customer complaints, Ford has also hired a quality expert from researcher JD Power. Further, the company is beefing up engineering, manufacturing and supplier involvement. “We have more work to do in this space," Farley said.

In a separate development, Ford has launched the purpose-built F-150 Lightning pickup truck for police fleet in the US, called Ford F-150 Lightning Pro SSV. The vehicle is modern, always-on work-ready truck and will help police departments save costs, drive efficiency and accelerate customers' sustainability goals. Ford vehicles have been in use in police departments for more than 70 years.

First Published Date: 31 Jul 2022, 11:05 AM IST
NEXT ARTICLE BEGINS

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city

Want to get the best price for your existing car?

Powered by: Spinny Logo
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.