BMW i7 EV and 7-Series look similar, company's design chief explains reasons

German luxury car marquee BMW has made the visual appearance of the i7 electric sedan very similar to the 7-Series sedan. This comes as a contrasting strategy compared to the approach of rival companies such as Mercedes-Benz and Audi toward their respective electric cars. Also, this strategy is repetitive for BMW, as it has developed the iX3 SUV based on X3 and the i4 sedan on 4-Series Gran Coupe.

By: HT Auto Desk
| Updated on: 29 May 2022, 10:44 AM
Follow us on:
Follow us on:
BMW i7 luxury sedan appears similar to the 7-Series. (BMW)
BMW i7 luxury sedan appears similar to the 7-Series.

Also Read : BMW develops a closed recycling loop for reusing EV battery materials in China

Speaking about the strategy BMW design chief Adrian van Hooydonk has said to Autoblog that this design strategy was adopted deliberately by the automaker. “That was a deliberate choice. We feel that electric mobility is going to happen but nobody knows how quickly. So, we felt that if we were to combine luxury and electric in one vehicle, that would be beneficial because, otherwise, in the near future we might force our customers to make an uncomfortable choice," he further added.

While commenting on the design philosophy of the automaker, Hooydonk also indicated that the electric sedan cannot offer a similar level of comfort and spaciousness as the ICE equivalent.

However, Hooydonk didn't indicate whether the future BMW electric cars will adopt the same design philosophy. But, the i3 Drive 35L that has been recently unveiled in China, looks very much identical to the BMW 3-Series.

Also check these Cars

Find more Cars
Bmw 7 Series (HT Auto photo)
₹1.7 - 0 Cr**Ex-showroom price
Add to compare
Check latest offers
It's Quiz Time ! Can you guess the Car Logos?
PLAY NOW
Mercedes-benz S-class (HT Auto photo)
₹1.57 - 2.19 Cr**Ex-showroom price
Add to compare
Check latest offers
Audi A8 L (HT Auto photo)
₹1.29 - 1.57 Cr**Ex-showroom price
Add to compare
Check latest offers
Bmw I7 (HT Auto photo)
₹1.95 - 0 Cr**Ex-showroom price
Add to compare
Check latest offers
Tata Sierra Ev (HT Auto photo)
UPCOMING
₹25 - 30 Lakhs* *Expected Price
View Details

The automaker is currently focusing on its Neue Klasse platform which is the dedicated architecture developed for electric vehicles. Slated to debut in 2025, this platform will allow the automaker to differentiate the electric cars from their ICE or hybrid counterparts.

First Published Date: 29 May 2022, 10:42 AM IST
Recommended for you
View all
NEXT ARTICLE BEGINS
Shopping Bag Shop Now
55% OFF
SOFTSPUN Microfiber Cloth - 4 pcs - 40x40 cms - 340 GSM Grey- Thick Lint & Streak-Free Multipurpose Cloths - Automotive Microfibre Towels for Car Bike Cleaning Polishing Washing & Detailing…
Rs. 269 Rs. 604
21% OFF
Involve Your Senses One Musk Organic Car Perfume, Involve Your Senses Strong Fiber Air Freshener to Freshen'up Your Car - IONE01-40 g,Car Accessories interior car perfumes and fresheners
Rs. 315 Rs. 399
73% OFF
pTron Bullet Pro 36W PD Quick Charger, 3 Port Fast Car Charger Adapter - Compatible with All Smartphones & Tablets (Black)
Rs. 349 Rs. 1,299
13% OFF
Jopasu Car Duster
Rs. 754 Rs. 869

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city