Toyota refutes reports of big discounts on Hilux, says demand is strong

Toyota Kirloskar Motor on Friday refuted media reports that claimed that the Hilux pickup SUV is being offered with huge discounts owing to a lukewarm response towards it. In a press statement, the company informed that demand for the lifestyle vehicle is positive and that the launch prices remain in effect.

The Toyota Hilux was launched late 2022 and has a price bracket that ranges from ₹30.40 lakh and ₹37.90 lakh (ex-showroom). The top-end variant comes with a number of features and boasts of automatic transmission as well.

But while several media reports highlighted that the company was now offering discounts of up to ₹eight lakh on the model, Toyota has denied this. “With regards to certain media reports on the Toyota Hilux being offered at a highly discounted price, this is to officially communicate that the reports are incorrect," the statement reads. “Toyota Kirloskar Motor continues to strictly follow the price list officially announced by the company which ranges from Rs. 30,40,000 - Rs. 37,90,000/- (ex-showroom)."

Toyota further underlined the response that Hilux is getting from Indian customers. "All thanks to its versatility, capability and comfort in any terrain, the much-celebrated Hilux continues to enthral the market ever since its launch. We thank our customers for their overwhelming response and look forward to their continued love and appreciation for brand Toyota."

Toyota Motor offers the Hilux in India in three variants - Standard MT, High MT and High AT. All three variants offer AWD system as standard. It rivals the likes of Isuzu V-Cross which is offered at a starting price of ₹23.82 lakh (ex-showroom).

Toyota offers the Hilux in India with a 2.8-litre four-cylinder diesel engine. The unit is capable of churning out 204 PS of power and 420 Nm of peak torque in the manual variant. The torque output increases to 500 Nm in the automatic variant. The Hilux also offers high and low-range transfer case and A-TRAC traction control system, along with a downhill assist control feature.

In terms of features, the Hilux is offered with an 8-way adjustable powered driver seat, a dual-zone climate control system, second-row AC vents, an 8.0-inch infotainment system, TFT multi-function display, UV cut glass, Electrochromatic mirrors, leather seats and much more. The top-end trim also comes with features like automatic headlamps, integrated LED DRLs, LED tail lamps, 18-inch alloy wheels, power foldable ORVMs and more. Toyota offers Hilux in five different colour options.